• Google Launches Phone Support For The Nexus One, Lowers ETF By $200

    Monday, February 8th, 2010

    Jason Kincaid currently works as a writer at TechCrunch. He grew up in Danville, California and later relocated to UCLA in Los Angeles, California, where he studied biology with a minor in ‘Society and Genetics’. You can reach him at jkincaidtc@gmail.com (he has other addresses too, so don’t worry if you have a different one). → Learn More

    Since the launch of the Nexus One, early adopters have likely had one question lurking in the back of their minds: who to take the phone to if it broke. You see, when the phone was first launched, Google was directing people to either T-Mobile (Google’s carrier partner) or HTC (the device manufacturer) depending on the problem, which could lead to an endless circle of hold times and few results. Today, Google has just rolled out its solution: it’s launching its own phone support line specifically for Nexus One customers. Call 888-48-NEXUS (63987) and within a few minutes, you’ll be talking to a real live Google support tech (the line is open from 7AM to 10PM EST).

    This is, of course, a fairly major departure from Google’s standard protocol of making it incredibly difficult to reach anyone for phone support for most of its products. It doesn’t come as a total surprise though — last week there were reports of a Google job listing for “Phone Support Program Manager, Android/Nexus One” to be based out of its headquarters in Mountain View, CA.

    The news was first reported at TMO News, and we’ve gotten a response from a Google spokesperson explaining the company’s logic behind the support number:

    By design, we focused initially on providing the best possible customer support through our on-line channel, and our experience in the four weeks since the Nexus One launch enabled us to significantly enhance that on-line support offering. We have been able to address a large majority of customers’ inquiries successfully through on-line support, in combination with phone support from our partners, HTC and T-Mobile. That said, our approach with our new consumer channel is to learn fast and continue to improve, and we have, therefore, also been developing our capabilities to provide a number from Google, 888-48-NEXUS (63987) for live phone support for the Nexus One. Live phone support from Google, combined with an optimized on-line support experience, enables a superior Nexus One customer experience.

    In other words, Google probably would have liked to have gotten away with online-only support, but it quickly became clear that wasn’t going to cut it.

    In other news, Google has also announced that the early termination fee (ETF) for the phone is down to $150 from $350 (they’re actually calling it an “equipment recovery fee”). But that’s still on top of T-Mobile’s $200 fee. The drop may have well been spurred by the ETF inquiry recently launched by the FCC.

    Product: Nexus One
    Website: google.com
    Company Google

    The Nexus One is the Google Phone launched on January 5th, 2010. The phone is sold at google.com/phone and it will be soon available at T-Mobile. The phone runs Android software on a Qualcomm 1 GHz Snapdragon chip, has a super high-resolution OLED touchscreen, is thinner than the iPhone, has no keyboard, and two mics. The mic on the back of the phone helps eliminate background noise, and it also has a “weirdly” large camera for a phone. And if...

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    Company: Google
    Website: google.com
    Launch Date: September 7, 1998
    IPO: NASDAQ:GOOG

    Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...

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