Last year, there was no shortage of developers who were complaining about Apple’s App Store. The situation got so heated that no less than Apple senior vice president of Worldwide Product Marketing, Phil Schiller, got personally involved with a number of developers having issues. Since then, the complaints seem to have died down quite a bit, but Apple is still on the case.
The company has started sending out a survey to iPhone developers asking about their experience with the program. While the long survey covers a range of things, the majority of the questions are about the application review process, and developers’ overall happiness with the program.
Examples of questions asked include:
Please rate your level of satisfaction with each of the following aspects of the Application submission process (using iTunes Connect).
Please rate your level of satisfaction with each of the following aspects of the application review process (using iTunes Connect).
Please rate your level of satisfaction with the length of time it takes to get updates available on the App Store.
Apple asks you to answer with: “Very dissatisfied,” “Somewhat dissatisfied,” “Neither satisfied nor dissatisfied,” “Somewhat satisfied,” “Very satisfied,” or “Don’t know.”
They also ask, “What one thing could Apple do to make the iPhone Developer Program better?” and give you a text box to write anything you want. A few months ago they certainly would have gotten some interesting responses there.
Sometime around the first of the year, Apple made some changes to the App Store approval process that drastically sped things up for many developers. In fact, a number of developers noted that approval process wait time went from two weeks (or worse) to just a couple of days in some situations. There have also been reports of improved communication from the app review team.
It seems likely that Apple staffed up its app review team and also provided them with better training and instructions over the past few months. Still, if the App Store continues to grow at its blistering pace, it’s hard to imagine that things won’t get bogged down again. So during this time of relative peace, it’s smart for Apple to survey its developers to fine tune the system.

Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod (offered with...
The iTunes App Store allows iPhone users to download apps that take advantage of all the iPhone/iPod touch features. Users can either download the app through iTunes or directly from their cellphones.
Apple’s iPhone was introduced at MacWorld in January 2007 and officially went on sale June 29, 2007, selling 146,000 units within the first weekend of launch. The phone has been hailed as revolutionary with its bundle of advanced mobile web browsing, music and video playback, and touch screen controls. The iPhone is exclusively carried on the networks of both AT&T and Verizon in the U.S. An iPhone can function as a video camera (video recording was not a standard feature...
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