Apple Surveying iPhone Developers' Happiness With The App Store

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Last year, there was no shortage of developers who were complaining about Apple’s App Store. The situation got so heated that no less than Apple senior vice president of Worldwide Product Marketing, Phil Schiller, got personally involved with a number of developers having issues. Since then, the complaints seem to have died down quite a bit, but Apple is still on the case.

The company has started sending out a survey to iPhone developers asking about their experience with the program. While the long survey covers a range of things, the majority of the questions are about the application review process, and developers’ overall happiness with the program.

Examples of questions asked include:

Please rate your level of satisfaction with each of the following aspects of the Application submission process (using iTunes Connect).

Please rate your level of satisfaction with each of the following aspects of the application review process (using iTunes Connect).

Please rate your level of satisfaction with the length of time it takes to get updates available on the App Store.

Apple asks you to answer with: “Very dissatisfied,” “Somewhat dissatisfied,” “Neither satisfied nor dissatisfied,” “Somewhat satisfied,” “Very satisfied,” or “Don’t know.”

They also ask, “What one thing could Apple do to make the iPhone Developer Program better?” and give you a text box to write anything you want. A few months ago they certainly would have gotten some interesting responses there.

Sometime around the first of the year, Apple made some changes to the App Store approval process that drastically sped things up for many developers. In fact, a number of developers noted that approval process wait time went from two weeks (or worse) to just a couple of days in some situations. There have also been reports of improved communication from the app review team.

It seems likely that Apple staffed up its app review team and also provided them with better training and instructions over the past few months. Still, if the App Store continues to grow at its blistering pace, it’s hard to imagine that things won’t get bogged down again. So during this time of relative peace, it’s smart for Apple to survey its developers to fine tune the system.

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