As It Celebrates Its Sixth Birthday, Facebook Surges To 400 Million Users
Jason Kincaid
Feb 4, 2010

It’s been six years to the day that Facebook launched, and the company’s massive growth is showing no signs of slowing down. Minutes ago, Facebook founder and CEO Mark Zuckerberg posted a note to the site’s blog celebrating the milestone. In it, he says that Facebook will cross the 400 million user mark this week. And it’s been less than five months since the social network hit 300 million.

To celebrate, the company is holding its own version of a party — it’s Hackathon time. That means all of the company’s engineers are about to embark on all night coding sessions. Previous Hackathons have given birth to things like Facebook Video and its new HipHop PHP converter. Zuckerberg also says that we’ll be seeing some new product launches tonight (we’ll be covering them as soon as each goes live).

In light of the event, here’s a collection of screenshots of Facebook profiles and homepages from the last few years (Facebook actually put most of this gallery together in honor of its fifth birthday, but it’s always fun to look back at how far the site has come). Also note that the last screenshot in the timeline has its days numberd — Facebook is currently rolling out another redesign.

A lot has changed, much of it for the better. But I still miss the glory days when a poke took up a quarter of my screen.







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  • http://www.gighive.com Duane Charles

    400,000,000 users!!!!

  • http://masht.ag Antone Johnson

    My God! At MySpace we were thrilled to hit a meager 100 million. ;)

  • http://edopeno.com Ed Penano

    If the new changes taking place are what I’ve been seeing – its going to be HauteAzifug!

  • whatever

    33% growth in 5 month. Let’s see, that’s a doubling every 14 months.

    So in 6 years, Facebook would have 12 Billion users. <-More Octomoms needed for that.

  • http://www.techretold.com Shan

    The reason why I like Facebook it’s very easy ,fast and neatly designed where us sites like orkut,myspace takes hell lot of time to load

  • whatever

    400m accounts. Not counting idle, abandoned, or multiplicity, and bots.

    Active accounts probably 200-250m. Having more accounts means linear scaling of cost, not necessarily revenue.

  • http://www.crunchbase.com/person/jason-kincaid Jason Kincaid

    No. They measure accounts by the number of people who have logged in in the last 30 days. They’re all active.

  • http://orangeapple.net Orange Apple

    And for 2010, the page now looks like this: (just updated tonight)

    http://www.facebook.com/sitetour/homepage.php

  • Sal

    Sure, but plenty of people maintain multiple accounts… So, they are still measuring accounts, not people. That point cannot be argued. None the less, it is a large number.

  • Sal

    Bots are always active, so point still made there.

  • gro

    i counted. Since when press release are taken as absolute real data? quantcast says ~110M US. The rest of the world provide ~300M?

  • Andre G

    pics too large.

    please scale them down to fit on my 24″ monitor.

  • http://www.meetingwave.com JB

    It’s an amazing number. They’ve executed very well and reach across a wide range of age demographics. Surprised they are still rolling out redesigns that frequently, but can’t criticize. They clearly know what they are doing, at least thus far.

  • http://www.schoolsearch.in nishant

    400 million is huge…
    congratulation to facebook..

  • http://www.facebook.com/people/Wayne_Helpard/567990458 Wayne Helpard

    Like you said, no matter how many idiots complain about FB and/or the designs…they CLEARLY know what they are doing.

    400M users (and who cares if 15-20% of those are the same person, that doesn’t deflate the success)…wow, hat’s off!

  • Tim

    Granted the 2009 version has more “stuff” on it, but gee the first few designs were nice and clean.

  • fasthorse

    amazing, but how many are visitors and regular users, no duplicates is another question. image storage, traffic usage, electricity, rent, that is huge also. they need to make the dollars (profit).

  • Bob

    300M active users! (Plus 100M accounts for spammers, bots and Facebook developer testers.)

  • Nick

    Ponzi scheme + too big to fail mentality….can’t imagine anything dark ahead for Fbook.

  • Etrigan

    +1

    I actually like 2005. Almost like Twitter. There’s too much clutter now.

  • Oleg P

    Maybe they’ll finally make playing video work in the iPhone app.

  • Dog Breath

    what fraction aren’t fake?

  • Ryan

    This massive growth simply hastens the day when growth will slow. And then people will move onto something new.

  • http://prestandoprova.blogspot.com/ Fábio Schlickmann

    Parabéns pelo seu blog, é realmente muito bom!

    Um abraço
    Fábio Schlickmann

  • googleguy

    Google. Is. Scared.

  • http://apps.facebook.com/kuragelite kurage

    They’re having a busy week! Look at what just shown up in my “accoun” menu : “credits balance” where you can buy facebook credits!

    http://twitpic.com/11fzj2

  • Arnold

    ran so many dif ads there and many other friends/business partners, unfortunately the response is like 0.001% (please dont tell me my ads were bad designed). the ad model, unfortunately, as revenue model is unsustainable. soon number will dry out, which means no more new users. I dont see a reason, and please correct me here, I dont see a reason why facebook in 5 years is not a myspace 5 years ago. there is not a chance in hell this will sustain.

  • http://www.eridesignstudio.com Eri Design

    I agree with you, I dont think anyone clicks on those ads, and if they do i bet they bounce in 1 sec.

  • http://calmgrowth.com/ Marko

    I personally do not have time for Facebook, although I have a account… But such success… superior…

  • kevin

    400 million users

  • http://mdmi.blogspot.com J Broström

    I’d be happy with 400 visitors to my website. 400 million is a number difficult to even imagine. Well done Facebook!

  • http://www.chriscfox.com Chris

    It’s 2010 and you’re still trying to advertise? I think advertising as a way of making money has little future.

  • http://www.facebook.com/people/Jack_Culled/100000655383623 Jack Culled

    Sure, bots are everywhere and to a social-networking giant as big as FB — It can’t be helped. But hey, if we’re just talking about botters, I think Twitter still has the upper-number.

    As you can see, Facebook has a stricter policy compare to that popular 140-char microblogging site.

    One thing that I wish though about FB, is they try to implement a solid privacy policy which doesn’t change every week of the month. Like what we’re experiencing now.

    Also those hacking/ malware issues should be properly monitored, preferably eliminated.. http://bit.ly/avoid-facebook-hacking

    Again, Happy 6th Bday Facebook. I wonder, how Mark celebrates it?

  • http://www.facebook.com/people/Joe_Dawson/501760832 Joe Dawson

    I’m with you on that! I rarely get any decent traffic to my sites but at least I can proudly state that Windows 7 was my idea…

  • Olly Culverhouse

    It has been mentioned before (on TC too) that around 50% of users login every day.

  • http://hackingthevalley.com Doug

    I have 80 “friends”. 2 of them actually “use” Facebook to play games and talk about their hangovers.

    A little math (very little).

    400 000 000 * (2 / 80) = 10 000 000

    I come up with 10M paying customers playing Mafia Wars, getting their teeth whitened, and unwittingly signing up for monthly charges to their phone bill. Thatsa lotta moola!

    You go, Facebook.

  • http://bit.ly/b33w33 bee

    every years they change it…

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    [...] 2.5 billion photos uploaded every month. And as the site continues to grow — it just passed 400 million users — that number is only going to get more staggering. Unfortunately, the photo uploading [...]

  • Jordan

    Ugh. The new Facebook (2/4) update is not all that pleasant…. the functionality is pleasant, but the two-tone top bar is not ok…

  • http://canadiantechblogger.com/2010/02/05/facebook-is-6-years-old-400-million-active-users/ Facebook is 6 Years Old, 400 Million Active Users | Canadian Tech Blogger

    [...] Facebook yesterday passed its 6 year mark. [...]

  • Bob

    LOL.

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    [...] Facebook Turns Six [...]

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    [...] 400 million users, Facebook is seeing 2.5 billion photos uploaded every month. Scrapblog, a startup that allows you to [...]

  • http://ronnie05.wordpress.com/2010/02/15/we1/ Facebook and Google on Collision course « Ronnie05's Blog

    [...] } Facebook celebrated its 6th birthday on 4th February and they had mettle to show: 400 million subscribers. To top the 400 million number, Facebook also did some cosmetic job on its website to commemorate [...]

  • http://socialplay.ru/2010/02/25/hi5-acquires-big-six/ «Шестерка» у «Пятерки» « socialplay.ru — S значит social

    [...] «Фейсбука», для сравнения, в начале февраля перевалило за 400 миллионов). Насрать в [...]

  • Freddy

    A lot of those facebook games give a serious advantage to those with multiple accounts.

    Mafia Wars is one good example. That game really encourages you to get 500 “mafia” (AKA friends who are playing too). Farmville is not as bad as that, but it’s close.

    So I only have like 50 “real” friends on FB, and I’m not going to friend 500 random people with my real account, so I make a fake account and friend people on Mafia Wars fan pages.

    I have over a dozen fake accts that I use “actively”, and I know many others who have more than that.

    Search for the word “dog” in people search on FB. Lots of pets out there. Search for “loving memory”. Lots of dead people on FB.

    There are also a lot of fake accounts made by people looking to advertise / spam / scam.

    I’d say that 400m number overstates by a lot more than 15-20%.

  • http://vc-list.com/?p=3891 Parature Brings A Customer Support Tab To Facebook Pages | Venture Capital & Angel Investors Lists News and Jobs

    [...] host of others have launched deep integrations with Facebook to allow companies to engage with the 400 million plus consumers on the social network. Today, Accel Partners-backed Parature, an on-demand customer [...]

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