SlideShare, the “YouTube for presentations,” has been steadily ramping up its offerings for business users. Last year, the startup unveiled two premium services for businesses, LeadShare and AdShare. SlideShare lets anyone share presentations and also serves as a social discovery platform for users to find relevant content and connect with other members who share similar interests. Today, the startup is launching another business-friendly offering, branded channels.
Rashmi Sinha, SlideShare’s co-founder and CEO, says that much of the startup’s community is composed of businesses users, and SlideShare is increasingly becoming a vehicle for businesses to socialize and share their content, from documents to webinars to presentations. Branded channels help users find this content easily and in a more organized manner. Ogilvy, Microsoft, and even the President Obama’s White House have all created branded channels for their content.
SlideShare’s branded channels can be fully customized, with pricing ranging depending on the businesses’ preferred layout. Sinha declined to share the pricing range for the channels. As SlideShare continues to attract business users, the startup has been rolling out premium services to not offer compelling features to users but to also monetize the platform. LeadShare is a self-service tool that businesses can use to capturing leads from documents and presentations and AdShare allows users promote their content via ads on SlideShare’s platform.
Competitor Scribd also offers branded readers. In the past year or so, SlideShare has unveiled a mobile-friendly site, launched a free Microsoft PowerPoint 2007 plug-in that allows for one-click publication of your presentations to the cloud, and support for embedding YouTube videos in SlideShare-hosted presentations. The company is based out of San Francisco and raised over $3 million in capital to date, from VC firm Venrock and a number of prominent angel investors like Dave McClure, Mark Cuban, Saul Klein, Jonathan Abrams, Hal Varian and others.