
We recently wrote about location-based mobile social network Loopt’s push to launch deals for check-ins, and today, the startup is putting use check-ins to philanthropic use. For every check-in at Chipotle, Panera Bread, or Whole Foods around the country, Loopt will donate $1 towards the Haiti earthquake relief. Half of the proceeds from the check-ins will be given to the American Red Cross and the other half will be donated to Doctors Without Borders.
Loopt founder and CEO Sam Altman said the spots were chosen primarily because they are seeing many check-ins at these vendors. It’s truly a generous and worthy initiative and it also provides a noble inventive for users to enable Loopt’s check-in technology, which the startup recently launched.
Text messaging has also played a significant part in fundraising for Haiti earthquake relief; with mobile donations reaching $35 million.
Loopt is a social service that connects people to their community. Loopt’s mobile application and website give users the inside scoop wherever they go – tapping into local intelligence about places, making it easy to find friends and track down the best deals. Devices with Loopt include iPhone, iPod Touch and Android. Loopt has more than five million registered users in the U.S. and offers a variety of intuitive privacy controls to its users. Loopt is based in Mountain...
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