The Other Winner In Macmillan v. Amazon: Barnes & Noble

Mg Siegler

MG Siegler is a general partner at Google Ventures and a columnist for TechCrunch, where he has been writing since 2009. Previously, MG was a general partner at CrunchFund. And before TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked... → Learn More

Wednesday, February 3rd, 2010

There’s been a lot of hoopla the past week over Amazon’s fight with book publisher Macmillan. The main issue is that Macmillan wants higher prices for its e-books, while Amazon wants to keep prices down for its Kindle device. Amazon went as far as to pull all of Macmillan’s books from its store, but quickly admitted that they’d eventually have to give in to Macmillan’s demands. Why? Well the obvious answer is Apple, whose new iPad device with its iBooks Store is allowing publishers to set higher prices. But don’t forget Amazon’s other rivals too.

One reader wrote in to tell us how he was looking for The Politician, a new book by Andrew Young about John Edwards. The book, which is published by Macmillan, is not available on Amazon.com right now due to the dispute. When the man noticed that he turned to Amazon rival Barnes & Noble for the book — and from the looks of it, he’s not alone. The book is actually the number one best seller on Barnes & Noble’s entire site. On another rival’s site, Borders, it’s the number five best seller.

Pressure from Apple aside, Amazon can’t afford to blackball these publishers because people can so easily turn elsewhere to get the book. Even though it’s not available on Amazon, The Politician is still the number 49 best seller on the site through partner sellers — even though they’re selling the book for significantly more than Barnes & Noble or Borders (or than Amazon would if it were available through them).

[thanks Shmuel]

Company: Amazon
Website: amazon.com
Launch Date: 1994
IPO: NASDAQ:AMZN

Amazon.com, Inc. (AMZN), is a leading global Internet company and one of the most trafficked Internet retail destinations worldwide. Amazon is one of the first companies to sell products deep into the long tail by housing them in numerous warehouses and distributing products from many partner companies. Amazon directly sells or acts as a platform for the sale of a broad range of products. These include books, music, videos, consumer electronics, clothing and household products. The majority of Amazon’s...

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Company: Barnes & Noble
Launch Date: 1917
IPO: May 22, 1992, BKS

Barnes & Noble, Inc. is a bookseller. Its principal business is the sale of trade books (generally hardcover and paperback consumer titles, excluding educational textbooks and specialized religious titles), mass-market paperbacks (such as mystery, romance, science fiction and other fiction), children’s books, bargain books, magazines, gift, cafe products and services, music and movies direct to customers. As of January 31, 2009, the Company operated 778 bookstores and a Website. Of the 778 bookstores, 726 operate under the Barnes &...

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