"Jill Stuart Sweet Package": Japan gets very cute, very pink PSP

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Tuesday, February 2nd, 2010

Sony seems to believe in the power of pink PSPs. Not even four weeks after giving us the PSP-3000 Blossom Pink, Sony Computer Entertainment Japan today announced [JP] another pink PSP for the Japanese market. Dubbed “Jill Stuart Sweet Limited Package”, this new special edition was designed in collaboration with American fashion brand Jill Stuart.

Buyers will get exactly that Blossom Pink PSP linked to above, a 4GB Memory Stick Pro Duo (Mark2), an AC adapter, a pouch and cloth designed by Jill Stuart, and an extra-cute box that makes this limited edition deserve its name.

The Jill Stuart Sweet Limited Package is scheduled to hit stores on March 4 for $230. It’s Japan-only, but specialized online game shops, for example Play Asia, should be able to ship the box outside Japan, too.

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