JVC's new $15,000 projector

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Monday, February 1st, 2010


If you have $15,000 to spare for a new gadget, this might be of interest to you: JVC Japan today announced [press release in English] the DLA-SH7NL, a video projector that features a resolution of almost 10 megapixels (4,096×2,400, to be exact). That’s more than four times full HD.

Add to that a native contrast ratio of 10,000:1 and a 330W lamp that produces 5,000 lumens and you have a pretty powerful projector to play with. JVC says its D-ILA (Digital Direct Drive Image Light Amplifier) technology makes it possible to display two or four screens in WUXGA (1,920 x 1,200) and full HD resolution at the same time.

Buyers get a USB port, four DVI-D interfaces and LAN, but the projection lens isn’t included in the final price (which, in Japan, will be around $15,000).

JVC plans to start selling the DLA-SH7NL in Japan at the beginning of next month, mainly targeting places like museums or medical institutions. The company hasn’t said yet whether the device will ever be available outside Japan as well.

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