Belgian Band Gets Creative With Video Annotations On YouTube

Robin Wauters

Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

Saturday, January 30th, 2010

YouTube has long introduced ways for users to annotate their videos and add links to external websites, other videos on the site, and more. But I haven’t seen that many people or companies make use of video annotations in creative ways – I don’t spend that much time on YouTube to be honest, so maybe it’s just me.

Belgian electro band The Subs got in touch with us to let us know how they use video annotations to spice up their The Famous Videocast project, and the result is pretty neat if you ask me.

In the videocast, the band members point to other videos which you can easily watch without having to jump to another tab or webpage (that is, if you’re on YouTube and not watching it here or anywhere else where it gets embedded).

If you don’t click, the videocast just keeps rolling, but if you do you can watch other videos and return to where you left off in the videocast with a single click.

Simple, but nice.

Company: YouTube
Website: youtube.com
Launch Date: February 2005
Funding: $11.5M

YouTube provides a platform for you to create, connect and discover the world’s videos. The company recently redesigned the site around its hundreds of millions of channels. Partners from major movie studios, record labels, web original creators, viral stars, and millions more all have channels on YouTube. YouTube is predominantly an ad-supported platform, but also offers rental options for a growing number of movie titles. YouTube was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, who...

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