Chances are you’ve never heard of Netbiscuits – I sure hadn’t. But the company operates one of the world’s largest B2B web software platforms enabling thousands of publishers to create, manage and generate revenue from mobile websites.
Netbiscuits serves the mobile Internet programs for brands like Yahoo, MTV, and eBay, and well known digital agencies such as Razorfish, Isobar, and ad networks like Google-owned AdMob. To give you an idea of its size: globally, Netbiscuits claims to deliver more than 1.5 billion mobile page impressions on a monthly basis.
This morning, the decade-old company announced that it has partnered with Universal Music Group to help the music company expand its line-up of direct-to-consumer mobile content and services, after a successful test run centered around a mobile website for Bon Jovi in November 2009.
The terms of the agreement were not disclosed.
Netbiscuits will essentially be aiding UMG in setting up and operating artist-branded mobile websites, which will give fans the ability to interact with other fans and to make purchases directly from their handsets. Based on the mobile websites, Netbiscuits also enables UMG to set up hybrid apps for several major platforms, including the iPhone, Android, and Windows Mobile devices.
UMG also plans to utilize the text messaging service that comes integrated within the Netbiscuits platform, providing music fans with SMS alerts whenever their favorite artists are in town.
Netbiscuits is the world’s leading cloud platform for the development and delivery of next generation web apps across all mobile and connected devices. Netbiscuits technology helps you maximize the mobile opportunity by removing the complexity of programming for many devices, enhancing your in-house and outsourced development resources and reducing the amount of time and money it takes to execute your mobile strategy. The Netbiscuits Platform leverages web standards, rich media design and a Global Partner Network to implement and...
Universal Music Group (UMG) is the world’s leading music company and is comprised of two core businesses: recorded music and music publishing. It is currently one of the “big four” music companies. The company discovers, develops, markets and distributes recorded music through a network of subsidiaries, joint ventures and licensees in 77 countries, representing 98% of the music market. UMG also sells and distributes music video and DVD products, and licenses recordings, encouraging the legal distribution of music online and...