ThisNext has raised $1.2 million in funding according to an SEC filing. This brings the startup’s total funding to nearly $9 million.
Launched in 2006, ThisNext’s social shopping site combines browsing for items online with comments, tagging, social recommendations, comment ratings and a wish list. Users can also create a website widget to show products they like to others via any website. The site faces competition from Polyvore, Kaboodle and Like.com.
ThisNext is a social commerce site where people recommend their favorite products so others can discover what’s best to buy online. It blends two powerful elements of real-world shopping otherwise lost for online consumers: word-of-mouth recommendation from trusted sources and the ability to browse products in the way that naturally leads to discovery. ThisNext has also developed a suite of distribution tools for bloggers, online communities and commerce sites
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