Hitwise Intelligence, the web measurement firm, reports that the iTablet, iSlate, Apple Tablet (or whatever) was the 4th most searched for ‘laptop’ in the UK last week. A product which doesn’t even exist yet, although it’s not expected to remain a rumor for much longer. Just in case you haven’t heard, today is the day that Steve Jobs will finally let the cat out of the bag.
Hitwise says that a portfolio of searches including terms such as ‘apple tablet’, ‘apple islate’, ‘itablet’, and ‘ipad’ accounted for 1.9% of all laptop related searches last week, up from 1.1% for the week before. Apple’s unannounced and unreleased tablet computer was only beaten by search for a Sony Vaio, a Samsung netbook and Apple’s own Macbook.
The company does point out, however, that the Apple Tablet was far from the most popular Apple product search as a whole. That crown goes to iTunes, followed by the iPhone, Mac, and a bunch of iPod related searches. The Apple Tablet sits 11th.
Which, as Hitwise notes, will undoubtedly change later today when Steve Jobs takes to the stage.