Four — count 'em, four! — new Panasonic cameras announced


Your Tuesday afternoon just got a super-shot of excitement, as Panasonic unveils four new digital cameras: the ZR3, TS2, ZS7, and ZS5! Take your pick of ultra-compact, mega-zoom, waterproof, or GPS. All four new models sport HD recording, face recognition, and Happy Mode, which “optimizes color, saturation and brightness to make both photo and video more vivid and true to the color the users remember when they took it”.


The ZR3 is a super compact hybrid, featuring AVCHD Lite HD video recording.

Panasonic today announced the introduction of the LUMIX DMC-ZR3, a fully-featured digital camera complete with AVCHD Lite High Defintion (HD) video recording capabilities, a 25mm ultra-wide-angle Leica lens and a powerful 8x optical zoom – giving consumers a wide-range of shooting options, yet in a slim body that is small enough to fit in a pocket or small purse. New to the ZR-Series this year, Panasonic also introduces Intelligent Zoom, which extends the LUMIX ZR3’s zoom to an impressive 10x.


The TS2 is Panasonic’s newest rugged camera. It’s waterproof to 33 feet (10m), shockproof to 10 feet (2m), freezeproof to 14° F (-10° C) and dustproof.

Panasonic today introduced the new LUMIX DMC-TS2, a successor to the company’s first rugged digital camera designed for active outdoor use, the LUMIX DMC-TS1. Featuring High Definition video recording capability, in the AVCHD Lite format, the new 14.1-megapixel LUMIX TS2 further strengthens its toughness when compared to its predecessor and is waterproof to 33 feet (10m), shockproof to 10 feet (2m), freezeproof to 14° F (-10° C) and dustproof*1.


The ZS5 and ZS7 are the world’s smallest photo/video hybrid superzoom digital cameras, capable of recording HD video using AVCHD Lite. The ZS7 features built-in GPS to embed photos and videos with the latitude and longitude location details. Who needs an Eye-Fi card, now?

Panasonic today introduces the LUMIX DMC-ZS7, the newest member of the acclaimed superzoom ZS-Series of digital cameras that have gained worldwide popularity. Complete with its hallmark 25mm ultra-wide-angle Leica lens and a powerful 12x optical zoom (operable in video recording mode), this 12.1-megapixel powerhouse performer, also includes a new built-in GPS (Global Positioning System) feature that embeds photos and videos with the latitude and longitude location details, a useful feature when using an online photo-sharing website. The LUMIX ZS7 is also the world’s smallest photo/video hybrid superzoom digital camera*1, which can also record High Definition (HD) video using the recording capability in AVCHD Lite, which includes a dedicated video record button and new to the ZS-Series is a manual shooting mode.

No word yet on pricing, but expect such mundane details to hit the Panasonic Lumix website soon.