[Ireland] Dublin-based music video site, Muzu TV (see previous TCEU coverage), has announced that its signed syndication deals with a number of major publishers, including AOL Music, Bebo and Telegraph Media Group, along with a new partnership with InSkin Media, who develop and deliver premium interactive online video ad formats.
So along with much wider distribution, Muzu TV now has more ammo in its arsenal in terms of monetization.
Joining AOL, Bebo and TMG are Spinner UK, Drowned In Sound, Habbo Hotel, Virtual Festivals, and Mama Group (Meanfiddler, The Fly Magazine etc) will also be syndicating Muzu TV’s videos, with each partner site sharing ‘premium’ ad revenue. The major and independent record labels that Muzu TV licenses content from should also benefit, of course, through much greater distribution, which should lead to more revenue for them too.
On that note Muzu TV says that its traffic is growing at 20-30% month on month and is currently serving over 14m music related videos per month in the UK.