Eyeka raises €3 million for crowd-sourcing ad campaigns

Next Story

Interview: We talk to the lead developer of Plex Media Center for Mac OS X: It was doing Boxee-like stuff before Boxee was cool

logo_eyeka-300x167[France] Eyeka, which connects brands and creative consumers, has raised €3 million in a second round of financing. The company already had €5 million in backing in 2006 with Ventech, DN Capital and SFR Developpement, while the company was focused on a platform to enhance pictures and videos management from mobiles. For this new round, previous investors are joined by French VC I-Source. This new round is to accelerate their international development and develop new product. Essentially speaking it’s a platform for corwd-sourcing ad campaigns for ad agencies and brands.

Eyeka is one of the leaders in the new wave of the “consumer engagement” business, as it’s being called. They enable brands or agencies to leverage the creativity of Eyeka’s (more than 75,000) to create innovative and disruptive campaigns, while establishing direct links with them. Based on a brief, members are asked to create general videos or sometimes photos. The winner (the one selected by the agency or the brand) gets rewarded for creating the campaign that work.s Of course, this is a great way to get cheap creative executions, while sending a windfall of several thousands of euros to some lucky teenager that’s good with a video camera.

Eyeka is based in Paris and Singapore (20 employees and 5 employees) and they’ve announced [PDF] that they’ll soon open an office in London. Their platform is however already in several languages (English, French, German, Spanish, Japanese, Chinese). In 2009, they made 60 campaigns with major brands (Coca-Cola, eBay, Nike, Philips, Danone, Hewlett Packard, Numericable, Standard Chartered…) but also major agencies (Young & Rubicam, Publicis, AKQA, BBH, OMD et MediaEdge).

Eyeka CEO François Petavy announced in an interview they could have reached break-even but preferred to accelerate and invest.

  • http://leblog.vendeesign.com Vendeesign

    Good news

  • Momar Shackleford

    I done see what the bit deal is I thing it only a miner deal because other day I was at Starbuck waiting in line to buy Sara Palin’s new book about Senator Obiden when I heard Sadam Hussien masterminded the 911 attack and then she say.

  • http://www.folden.de/emedia/2010/01/15/online-plattform-fuer-user-generated-content-und-medien/ Online Plattform fuer User generated Content und Medien - FOLDEN eMedia Blog

    […] Media, User generated Advertising, User generated Content eYeka, eine Plattform die nach einem TechCrunch Artikel als Mobile Photo und Video Management Service gestartet ist, hat sich neu orientiert und ist zu […]

  • http://www.Witter.tv Shakir Razak


    AdHack ( http://www.adhack.com ) has been doing it longer already.

    Kind regards.

    Shakir Razak

  • Malek E.G

    Félicitations à tout le staff d’Eyeka !

    On dit des entreprises pionnières qu’elles ne survivent pas et que les me-too raflent les lauriers de la réussite. Eyeka est une belle exception.

  • ali haider
  • http://www.purplerain-it.co.uk Daniel Cheeseman

    It would be nice of them to forward some of that cash to the situation in haiti!

  • http://www.mykawa.de Kawasaki shoes

    Ver nice artice, thanks

  • http://www.theblogtv.it Bruno

    Congratulation to the Eyeka team.

    UserFarm (http://www.userfarm.com) is a TheBlogTV (http://www.theblogtv.it) project that is doing the same in Italy and Spain with simila result: around 20.000 videomakers and 30 campaigns in 2009.

    This is how things will go in the near future.
    Best wishes

  • Kripp

    Userfarm rocks!

  • http://snoo.ws/2010/01/18/how-to-make-your-designs-a-reality-with-degre7/ Snoo.ws » Blog Archive » How to make your designs a reality with Degre7

    […] has recently made headlines by raising 3 million EUR in a second round of financing. Previous investors Ventech, DN Capital and […]

  • http://www.super-billig-urlaub.de Billig Urlaub

    Nice Articel, thanks.

  • http://a-1-computers.com Amina Veer

    Thanks for this! I hope you have a awesome week!

  • http://krwetatnt.net/vb/f408 شكشكه

    very nice Resources

  • http://krwetatnt.net/vb/f109/ اغاني


blog comments powered by Disqus