Visible Technologies Raises A Whopping $22 Million For Social Media Monitoring Software

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Jan 13, 2010

Social media monitoring startup Visible Technologies has raised a whopping $22 million in Series C funding from Investor Growth Capital with Centurion Holdings, Ignition Partners, In-Q-Tel and WPP participating in the round. This round brings the startup’s total funding to $34 million.

Visible Technologies is using the funding to invest in further product development and engineering and will also look to expand to international markets. Founded in 2003, Visible Technologies offers companies and brands a suite of products that allow users to monitor their brand on social media applications and websites, such as Facebook and Twitter, manage reputations and engage with consumers around conversations regarding a brand.

Visible Technologies has several systems for tracking conversation on the web, including TruPulse and TruReputation. TruReputation tracks your corporate reputation by looking at search engine, social media and blog results related to your company and employees and analyzing whether the references are positive or negative. TruPulse is targeted at helping companies “track, analyze and participate” in the conversations taking place across the web. The TruPulse system crawls the web for conversations on Twitter, Facebook, YouTube, blogs, forums and other sites related to a company. The system then analyzes each topic by subject and sentiment, and allows users to track this information over time using dynamic charts and statistical reports to identify influencers, hot spots, and trends. Users can then engage with consumers from the TruVoice platform by Tweeting or posting to other social media sites.

Visible Technologies is also incorporating their platform with the everyday CRM software that companies use, such as those offered by Salesforce.com or Oracle. The startup has accumulated an impressive roster of clients that use its software including Microsoft, Xerox, Autodesk, and Hormel. Visible Technologies faces competition from Radian6, Scout Labs and ViralHeat.

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Visible Technologies

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http://www.socialmediamonitoring.com/?p=9 Social Media Monitoring » Blog Archive » This is what happens when the CIA invests in your company!

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Johnny G

Nice work Ignition!
http://www.facebook.com/people/Dave_Van_de_Walle/678570590 Dave Van de Walle

NOTE: “Visible Technologies is also incorporating their platform with the everyday CRM software that companies use, such as those offered by Salesforce.com or Oracle.”

Is it me, or is THIS the potential Holy Grail here, and what might make this $22m seem like a really smart investment?
StephenR

Sounds retarded.
http://Tmandi.co.uk Jonnie Jensen

This is an interesting piece of news but unless I am missing something this is a press release. Thanks for sharing…
http://www.waded.org/ Wade Dorrell

I’d say so.
Really visible?

Visible also has a lot of funding from the in q tel (CIA).
http://traackr.com Karl Long

Social CRM is going to be a massive area. I think the big idea is tools that help motivate and drive community participation in a way that creates sustainable value. Social CRM does worry me a little considering how much money was sent down the tubes with badly thought out CRM installations during the 80′s :)
http://boycottnovell.com/2010/01/13/microsoft-capital-of-astroturfing/ Microsoft-Funded and Microsoft-Derived Blog Tracker/AstroTurf Agency Receives $22 Million to Expand | Boycott Novell

[...] Visible Technologies Raises A Whopping $22 Million For Social Media Monitoring Software [...]
http://www.hubspot.com Peter Caputa

I’d agree. The potential to help sales and marketing teams interact with prospects, influencers and customers via social media represents a huge opportunity for marketing and sales effectiveness and productivity. We’re seeing just the tip of the iceberg on this stuff now.

Most salespeople tend to think of social networking as a way to collect business cards, but very few leverage that network effectively. And the network of contacts they collect via social media sites rarely coincides with their target accounts.

That’s about to change.
http://blog.olegkokorin.com/2010/01/19/raise-more-money-its-never-enough/ Raise more money, it’s never enough « Lessons to be learned

[...] how about burning $34M to develop software that lets you “monitor your brand on Facebook and Twitter” and [...]
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[...] media sentiment trackers like Visible Media are a first step. They monitor keywords and phrases, they allow individuals and organisations to [...]
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