What a wrongheaded, quixotic, and yet opportunistic and callous idea. A cardboard PC. Now, they’re launching a product I was careful to denounce several months ago, and all my objections still apply. Take a moment to read why a cardboard PC is just the epitome of foolishness, or just glance over these handy bullet points:
The thing is, these guys have to know this stuff. They couldn’t design a case without knowing something about all this, but they’re doing it anyway. It’s a very disingenuous statement, and one that’s open to misinterpretation. “Now your computer is disposable!” That’s what people will take away from this. If they’re serious about this, these guys should be applying their green sensibilities and engineering experience elsewhere. If they’re just cashing in on the fact that green sells right now, then I we can just put them in the pile with Asus, whose transparently un-green “bamboo laptop” creates only the thinnest veneer of ecological awareness.
Look, I’m all for making things greener. But putting a cardboard shell around a bunch of toxic metal and plastic and calling it eco-friendly is bullshit of the highest order. We need to focus on consumer education so people don’t throw out entire PCs. People should know what they were buying, how to upgrade their computer or keep it working, or how to keep it in use after they buy a new one (home media server, anybody). This unbelievably inadequate band-aid (if we can even call it that) is the exact opposite of what needs to happen.