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GetApp.com Aims To Become The Premier 'App Store' For Business Software

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Today sees the public launch of GetApp.com, which aims to position itself as the leading vertical portal for software, SaaS and cloud-based business applications.

The premise of GetApp is fairly simple: offer (potential) professional IT services and software buyers a chance to browse and research business tools, give providers a low-cost way to be found in the directory, and guide both parties in getting the most out of the experience.

As a buyer, you can go to GetApp.com to find, compare and select from a wide range of business applications, organized into categories by IT and business need and by industry. The search functionality is pretty powerful and allows visitors to filter results down to a single vendor or enterprise-grade application.

To assist buyers from a neutral point of view, GetApp offers user-generated reviews and a free personalized assessment tool as well as a number of guides on the subject.

Application providers / ISVs can use GetApp.com to have their tools listed and potentially reach qualified buyers online, either for free or with more options at a premium. This freemium approach and the lead generation part of the equation is key to GetApp’s business model, although there’s some PPC advertising baked into the site as well.

At launch, GetApp.com features over 2,200 applications across more than 300 categories.

GetApp.com is part of Eurocloud, the Microsoft BizSpark Partner Network and the Sun Startup Essential community. Based in Barcelona, Spain, the venture was co-founded by Christophe Primault (former VP Global Marketing at NCR Corp, CEO at Fluiditi and Kinamik) and Manuel Jaffrin (former European Business Director at Sun Microsystems).

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