storesync

E-Commerce Platform Shopify Buys Up StoreSync To Shore Up Mobile Strategy

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E-commerce has become a vast ecosystem that pumps billions upon billions of dollars through the web and easily connects consumers what their objects of desire at a single click. On the backend of e-commerce sites, there is plenty of opportunity for tech giants and startups to help power retailers’ online storefronts. Google, IBM, Microsoft and many others offer various technologies to help online retailers seamlessly sell their products on the web. One notable startup in the space, Shopify, which provides a turnkey e-commerce technology that lets anyone create a storefront online, has acquired MNDCreative, the developers of StoreSync, a mobile e-commerce management platform. The financial terms of the deal were not disclosed.

Unsurprisingly, Shopify’s acquisition of StoreSync aims to help expand its existing offerings onto mobile devices. StoreSync will be available exclusively to Shopfiy customers, and will be integrated tightly with its web platform.

StoreSync mobile application lets users tap into online store sales statistics, order processing, shipment status and product and customer information from an iPhone. Shopify’s web-based platform allows anyone to set up a store in moments, add items to sell, upload images, add tags and group items, and integrate PayPal or other credit card processor for payments. Storefronts and shopping carts can be customized and the platform assures security for all transactions. The startup has a staggered price range for various offerings starting at $24 per month.

The acquisition makes sense for Shopify; retailers will need to have mobile access to their e-commerce information and StoreSync provides this technology in a simple and efficient way. However, it will be interesting if the company will soon roll out functionality for the Android.

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