Nomao iPhone app brings Augmented Reality to its local search engine

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Nomao Logo[France] Nomao defines itself as a personnalized search engine. It helps you to find places, based on what you like or what you Facebook friends like and where you are. Their search is using not only the data they have about the places, but also what they found on the web about them (a kind of aggregator). To show the tool what you like, you just have to use a “like” button, and to find what you friends like, you can connect to Facebook.

They have had a web version for a long time that helped them to build a good database of places (classical ones such as restaurants, bars or hotels but also any kind of shops, theaters, sport centers etc. or even dentists :p) but it also showed interest in mobile from the beginning, with a mobile version. Even if Nomao on the web is available in different languages, their iPhone app is only available to French users by now.

Their iphone app, with its new release, brings augmented reality to their mobile search, allowing people to visualize very easily the results of their search arround them, with all the details coming from the Nomao database or what it’s found on the web (recommendations, details, pictures etc…) The AR feature has been developed in house by the team (and not using Layar Framework as lots of AR apps do).

Capture-d-ecran-2010-01-06-a-23.41.46

Nomao has been founded by serial French entrepreneurs (one of them is the co-founder of Dailymotion, and three others founded Over-Blog that is now the number one Blogs portal in France, with almost 9 million unique visitors per month) and are self-funded. The team is based both in Paris and in Toulouse.

Qype, or the number one iPhone app for discovering places recommended by friends in France called Dismoiou/Tellmewhere have not yet improved their applications with augmented reality. In fact, Yelp had incorporated an Easter egg with AR during the summer, and Qype reviews are present in the AR iPhone app called Wikitude (with wikipedia content).

Augmented Reality is already a huge trend, especially in the mobile industry. In case you missed them, here is a list of announcements or players worth checking:

  • http://reality.comyr.com/1969/12/nomao-iphone-app-brings-augmented-reality-to-its-local-search-engine/ Nomao iPhone app brings Augmented Reality to its local search engine | Reality Topics Blog

    […] Chris Hardwick wrote an interesting post today&nbsp Here’s a quick excerpt &nbsp[France] Nomao defines itself as a personnalized search engine. It helps you to find places, based on what you like or what you … […]

  • John Walsh

    Isn’t augmented reality just a massive fad? Is it really that useful? IMHO, Yelp and Qype are focusing on review volume and general usefulness as opposed to gimmicks. Seems much more sensible to me…..

  • http://www.jochenleidner.com Dr. Jochen L. Leidner

    Personalized collaborative search with geo-locations?

    Yes, I remember I invented this a couple of years back…
    http://www.faqs.org/patents/app/20090012936

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  • http://marketingtypo.com/2010/01/10/nomao-iphone-app-brings-augmented-reality-to-its-local-search-engine/ Nomao iPhone app brings Augmented Reality to its local search engine « MarketingTypo.com

    […] View full post on TechCrunch Europe […]

  • http://www.locksmiths.ie locksmith

    When augmented reality arrives,,, and it hasnt,,, it wont be a fad. The number of application are boudless. Its a long way off though.

  • http://gamesalfresco.com/2010/01/10/weekly-linfest/ Weekly Linfest « Games Alfresco

    […] Techcrunch (2) covered yet another AR browser named Nomao. […]

  • http://fleurto.wordpress.com/2010/02/11/ou-sont-mes-amis-ugc-geoloc-un-duo-gagnant/ Où sont mes amis ? UGC & géoloc, un duo gagnant « Fleurto's – eVeille marketing mobile médias

    […] résultats. L’équipe (entre ex-Dailymotion et ex-Over-Blog) a même intelligemment intégré une belle touche de AR :) => Get […]

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  • http://medianaranja.fr/une-appli-iphone-qui-deshabille-les-gens-la-video-buzz-de-nomao/ Une appli iphone qui déshabille les gens – la vidéo buzz de Nomao | MediaNaranja

    […] Pour aller plus loin, lisez la revue de TechCrunch Europe ici. […]

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  • http://fr.techcrunch.com/2010/09/27/nomao-rejoint-le-groupe-wikio/ Nomao rejoint le groupe Wikio

    […] reputation sur le web des commerces de proximité”. Grâce à des coups tactiques, comme le lancement de leur application iPhone avec Réalité Augmentée, Nomao avait su se faire un nom, et grâce à une jolie technique de référencement, Nomao avait […]

  • http://www.bynoob.com/2010/09/28/nomao-rejoint-le-groupe-wikio/ Nomao rejoint le groupe Wikio | BYNoob

    […] reputation sur le web des commerces de proximité”. Grâce à des coups tactiques, comme le lancement de leur application iPhone avec Réalité Augmentée, Nomao avait su se faire un nom, et grâce à une jolie technique de référencement, Nomao avait […]

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