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reputation management

Hotel reputation management service ReviewPro has big international plans

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Competition[Spain] I like writing about startups coming out of Spain that clearly have international competition, and not just in the US. It’s a very good sign. Clearly, if more than one company in different parts of the world sees the need for a solution, then they’re probably onto something. It also makes it really interesting to see which ones will succeed and which ones will fail and why. Hotel reputation management service ReviewPro, based in Barcelona, Spain, is one such startup.

Like US-based Review Analysist and Brand Karma, Germany’s TrustYou, and Escuchatucliente (also from Spain), ReviewPro provides hotels and chains with a platform for business intelligence, analyzing what customers are saying about them and helping then to react strategically. ReviewPro believes that both the number and the type of hotel reviews directly impact revenues. The company’s technology aims to dissect this data for hotel management and marketers in such a way that they can effectively manage their reputation and sales derived from it.

ReviewPro claims to aggregate, analyze and interpret over 11.000.000 reviews, videos and images from over 50 relevant sources, which aren’t just the most recognized hotel reservation and review sites, such as Venere, Tripadvisor, Expedia and the like, but also the more horizontal social networks and platforms such as Facebook, Twitter and Flickr, blogs and forums, among others.

The business model is currently quite simple. Two monthly rates, depending on what’s required based on whether you’re a small individual hotel or larger hotel chain.

Incidentally, ReviewPro’s core team aren’t originally from Spain but they’ve been involved in the local tech scene for quite some time. RJ Friedlander (US), and his partners, Tim Towle (England) and Dimitry Lvovsky (US),  have worked for companies such as Grupo Planeta, Microsoft, Edreams and Telefonica. Their international background fits well with the international focus that they’re giving the company. ReviewPro is already available in English, Spanish and German, and plans on rolling out versions in France, Germany, Portugal, Italy and the US by the end of next quarter, which should be something that will quickly differentiate them from the competition.

Recently ReviewPro released what they call the Global Review Index in order to properly benchmark reviews and ratings so that hotels can determine where they stand relative to their competitors. “The Global Review Index is a weighted-average that is calculated against key variables such as the number of reviews, the degree of customer satisfaction and the quality of the review source.”

The ReviewPro dashboard is especially cool for hotel chains, since it has a number of useful features. For example, you can either compare hotel results individually or group themed hotels and compare them e.g. Coastal hotels, Urban hotels, or by City. The Tracking tab helps organize all collected reviews from all sources and segment them based on type of review. Users can filter their establishments’ reviews by rating classification and quickly identify negative reviews across all sources and languages. They can also tag specific reviews and therefore organize them on their own accord, as well as track competitor data for proper benchmarking and comparisons.

ReviewPro sounds promising; they’ve quickly gained over 200 clients and are currently operating and developing on 1 million euro funding from private investors (Friedlander being one of them) and the ever popular CDTI, a Spanish public initiative for soft 10 year, no interest loans awarded to innovative projects.

It’s a big market–hotels, especially as the big chains become more aware of social media and the importance of managing their operations based on their online reputation. Let’s see how ReviewPro fares and which of the many hotel reputation management solutions will ultimately succeed.

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  • Blake

    To what measure will you be willing to go to help your clients? Do you only supply the idea for a solution, or do help carry it out as well? I don’t doubt the quality of your work seeing as you have a very credible background. I am just curious to hear how it is you function. Hotels in Augusta GA Augusta Hotels

    • RJ Friedlander


      Our focus is as a provider of a software solution (SaaS) that provides data, analysis and business intelligence that helps hotels to increase their sales and profitability by more effectively managing their online reputation. Our products help hotels gain a competitive advantage in online distribution, quality, competitive benchmarking and marketing/operational decisions.

      We do not offer the service of managing our clients online reputation. The majority of our clients prefer to do this themselves and in some cases they outsource the day-to-day management to an agency or consultant who uses our tool. As our pricing model allows for multiple users, our clients can configure the account in the way that best suits their needs with regards to who actually does the day-to-day work of managing their online reputation.

  • Blake

    I see thank you for your time. Very much appreciated.

  • Tomas

    Hi, I would like to know, if you also plan an expansion in Central & Eastern Europe, which becomes an important hotel market?

    • RJ Friedlander


      Yes, we are planning to expand throughout both Central and Eastern Europe in the short-term. Will keep you posted…


  • el Foro » Blog Archive » Cuánto vale la reputación de un hotel

    […] >> ReviewPro en TechCrunch […]

  • Damian

    Hello, my question is the same as the one that Thomas stated – I’m wondering about your expansion plans for Poland / Czech Republic ect.

    • RJ Friedlander


      Thanks for your interest!!! As I mentioned to Tomas, we will be coming your way soon… :-) @RJFriedlander

  • Brennan

    It looks like a great product and as you were saying in the comments these companies do outsource a lot of the work to companies such as mine. Our company is one that uses a combination of third-party tracking such as ReviewPro, Radian6, and many others. The two different packages for pricing is something that really should appeal to most companies as some of these tracking companies have confusing pricing models of additions for keywords tracked, data usage, and other factors that can have your bill over budget at the end of the month.

    • RJ Friedlander


      As you mention, we have gotten a lot of great feedback from clients on the flat pricing model that does not lend itself to any surprises at the end of the month.

      Un saludo,
      @RJ Friedlander

  • Joe Buhler

    First, congratulations on the great Tech Crunch coverage. I had a phone conversation with Tim a few months ago when I first came across your company.

    I am glad to see it’s possible to use your service in an agency model as more and more hotels and other travel industry players are looking to outsource the actual brand monitoring on the social web to qualified providers.

    I am also interested to know if you plan to expand the model to allow destinations to use the tool as well.

    • RJ Friedlander

      Hi Joe!!

      For the time being we are focusing on hotels and have not pursued destination clients. I made a note of your interest and will let you know if we start to develop that segment in the future.

      @RJ Friedlander

  • Cuánto vale la reputación de un hotel « el Foro de la Ruina Habitada

    […] >> ReviewPro en TechCrunch […]

  • ReviewPro releases a free reputation management tool for hotels

    […] is available only to hoteliers rather than agencies and offers a reduced functionality of the the paid service, including an overall quality score dubbed “The Global Index”, competitive intelligence […]

  • David

    Someone with an avatar of a DUDE in SlowMotion, revealing his ‘face’, shouldnt comment on other people”s obsessions :p But Whoa!! What trees :p (Infact, check out the leaves and fruits in some of those trees, what detail :p )

  • Tadeo Muriuki

    Hello, this is a wonderful and timely tool in the era of social media. Is it possible to use this tool in Africa? Thank you.

    Best regards,

  • Anonymous

    Online hotel reputation management
    is a process to identify online sources publishing negative reviews
    and comments for your hotel company and make them disappear from
    search results by deletion or out ranking them to lower search results.


  • Anonymous

    Online hotel reputation management
    is a process to identify online sources publishing negative reviews
    and comments for your hotel company and make them disappear from
    search results by deletion or out ranking them to lower search results.

  • Reputation Management

    An average online

    hotel reputation management campaign
    takes from 30 days to 6 months time frame

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