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gWallet Sees Deeper Consumer Engagement With Branded Video Campaigns

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We just wrote about gWallet’s secret weapon, gLTV, that hopes to legitimatize the virtual currency monetization world, following the reports that OfferPal, and others have been scamming (a.k.a. “Scamville”) users of virtual games on social networks. gLTV is a new metric that gives publishers analytics on how they can measure and increase their lifetime value of users on their applications. gWallet says gLTV uses info about individual users to demonstrate specifically how it can increase the lifetime value of a user based on prior usage and transaction history

Today, gWallet is announcing its first integrated video offering that already has quite a few well-known brands signed on. Disney, Best Buy, K-Mart, Nestle, Coke, and The History Channel are all using gWallet’s video campaigns on social networks. gWallet says that the 10 brands who participated in the campaigns during December eeceived unprecedented viewer engagement and conversion, while publishers, which include Facebook app developer MobScience, leveraging gWallet’s platform saw a sizeable increase in revenue. gWallet also used Tube Mogul to power the video and analytics on its video campaigns.

gWallet contends that video content is drawing visitors to review and complete more offers. In one week, gWallet reports that its campaigns received over 480,000 views and over 1 million minutes of total viewing time with user engagement averaging more than 2 minutes per video campaign. Publishers that deployed gWallet videos noted that revenue increased up to 600 percent.

Gwallet says that social media advertising, and virtual currency offers in particular, have the potential to be a positive brand engagement experience where users spend minutes rather than seconds engaging with this content and messaging. The startup’s CEO Gurbaksh Chahal has told us previously that unlike its competitors in the space, gWallet has a full-time direct sales force that corresponds between high quality brands and agencies and game developers to ensure legitimacy.

There’s no doubt this a lucrative (and competitive) space and TechCrunch’s efforts to expose Scamville has made a lasting impact on both game developers like Zynga and social networks, including Facebook, MySpace and others to provide legitimate offers. Not only has gWallet been able to sign up a number of big-name brands, but the results of the campaigns are promising. The startup, which recently raised $10.5 million in funding, works directly with brands directly as opposed to adopting an affiliate leads model. It’s still early, but it looks like gWallet may be on its way to becoming the beacon of legitimate offers in the virtual currency world.

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