Discovery, IMAX, and Sony team up for 3D TV station

Matt Burns

Matt is a Senior Editor at TechCrunch. Matt Burns is a family man first and attempts to be a writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is TechCrunch. He learned the retail side of... → Learn More

Tuesday, January 5th, 2010

discoveryFeature300Just like clockwork more companies are announcing its plans for a 3D TV stations. ESPN’s plans were just announced and now we hear that Discovery, IMAX, and Sony have form a joint venture to develop a 3D station.

Discovery will launch the station sometime in 2011 under its name and will be a sort of showcase for 3D. It will likely be a lot like what Discovery HD Theater was to high definition a few years back. While ESPN 3D will only be up during live events, this station will be running 24/7. Now all we need is more affordable 3D HDTVs. Hopefully some will be announced at CES this week.

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