Just like clockwork more companies are announcing its plans for a 3D TV stations. ESPN’s plans were just announced and now we hear that Discovery, IMAX, and Sony have form a joint venture to develop a 3D station.

Discovery will launch the station sometime in 2011 under its name and will be a sort of showcase for 3D. It will likely be a lot like what Discovery HD Theater was to high definition a few years back. While ESPN 3D will only be up during live events, this station will be running 24/7. Now all we need is more affordable 3D HDTVs. Hopefully some will be announced at CES this week.