Limelight Networks Shells Out $110 Million For Ad Platform EyeWonder

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Monday, December 21st, 2009

Content delivery platform Limelight Networks has acquired ad platform EyeWonder for $110 million. The deal is expected to close in the first half of 2010.

Seattle-based EyeWonder, which as seen success with its ad formats, helps interactive agencies and content publishers create, build, track and optimize rich media and interactive video advertising campaigns. Limelight recently acquired video ad insertion firm Kiptronic in May for an estimated $12 million.

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