Report: Sharp and Philips agree on LCD TV deal

Thursday, December 17th, 2009

Dr. Serkan Toto currently works as the first and only Asia-based writer for the TechCrunch network, mainly covering Japan-related technology and web companies for TechCrunch, CrunchGear and MobileCrunch. Serkan also works full-time as an independent web and mobile industry consultant with a focus on the Japanese market. He is sept-lingual, holds an MBA and is a PhD in economics. Serkan... → Learn More

sharplcd

The consolidation process in the TV business continues and now even becomes international. Just last month, Sharp inked a “historical” joint venture deal with former rival Sony, agreeing to supply LED backlights to Sony for their LCD TVs (which happened this month).

And now Japan’s biggest business publication, the Nikkei, has learned that Sharp now plans to deliver LCD TV panels to Dutch electronics giant Philips. Starting as early as next year, the panels will be shipped from Sharp’s plant in Sakai, Osaka, to Philips factories in South America and Poland.

The Sakai plant began operating just in October this year. Sharp’s factory in Poland will first turn the panels into semi-finished products and then deliver them to Philips’ plant in the same country. In South America, Sharp panels will be shipped to Philips factories in Brazil.

According to the Nikkei, Sharp aims at optimizing use of their new plant through the cooperation, while Philips tries to cut production costs for their TVs and wants to reach break even in that segment next year.

Research company Display Search says Sharp is currently the world’s fifth biggest LCD maker, while Philips is the number six.

Via Nikkei [registration required, paid subscription]

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