What is the best reading experience on a touchscreen device? As magazines and tablet-makers grapple with this question for larger form factors, Issuu has an answer for touchscreen phones. The Web-based document-viewer just released Issue Mobile for Android phones, and is working on an iPhone app.
Issuu Mobile is a mobile document reader which gives you access all the magazines, books, and documents uploaded to Issuu. Millions of public documents have been uploaded, just like on Scribd or DocStoc, and you can view your own private documents in your own account as well. The Android app shows featured content and addresses the small screen size with a new EasyRead feature. You just scratch a portion of the text and it pops up in a magnified view. You can also subscribe to publishers and news feeds.
Everything on Issuu is free or promotional right now, but you can find previews and free editions of books from Penguin, Random House and indie magazines. Issuu really needs a store like Scribd’s. But it is creating new mobile reading experiences which everyone can learn from.
I just wonder of down the road you need a separate app, or whether you can get the same reading experience from the Web. For now, Issuu is offering both and, at least for smaller screens, optimizing the experience with an app.
Here is an AppsFire video of the upcoming iPhone version of Issuu Mobile reader: