More offline ads for Google Chrome spotted in The Netherlands

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Google is really serious about using offline media to push its Web browser. After running ads for Google Chrome in the UK, it has today started a similar campaign in The Netherlands, too. Like in the UK, we’re getting reports on billboards appearing all over the country in combination with digital advertising appearing on Facebook and other sites.

Also like in the UK, Google is distributing its message through Metro, a free daily that can be picked up in many public places all over the country. You can access the online version of the newspaper right here, and you’ll see the front and back cover ad when you click through to the Issuu-powered digital edition.

Dutch Twitter users are busy posting images of the ads on TwitPic (here and here), with a hat tip to Alex van Herwijnen giving us a heads up.

According to Wikipedia (Dutch), Metro in The Netherlands gets printed on 530,000 copies every weekday morning on average and boasts a reach of nearly 2 million readers.

Will these efforts help increase Google Chrome’s market share in The Netherlands and the UK, you think?

Any other European countries where these billboard and newspaper ads have been spotted?

  • oihiohioh

    can u stop making “articles” that are just posting any little ad or billboard google has? its incredibly annoying

    • anon

      can u stop making “comments”? its incredibly annoying

      you could, not read the article.

      • http://domramsey.com/ Dom

        He has a point though. The fact that one of the biggest companies in the world is placing newspaper ads is neither newsworthy or particularly interesting.

      • HereAndNow

        I find it interesting, that the biggest ONLINE advertising company is using OFFLINE advertising. It demonstrates that there is still value, in OFFLINE advertising. Thus, your comment is reflecting YOUR opinion, not necessarily the opinion of EVERYONE.

        As “anon” wrote: “you could, not read the article.”

      • Stefan

        Also this very much indicates the eagerness of google to promote Chrome.

        And even if your one of the “google sceptics”, this is something interesting to know.

        You now know for instance that google will do anything to achieve world domination, even advertising in offline media and …. on Bing. If it is willing to go that far, then it’s really serious.

        See? this is a very useful article.

        And for the pro-google guys it’s always great to here that google is doing their best to get more market share for Chrome. certainly if it is at the expense of Internet Explorer.

      • kin
  • http://www.visionwiz.net ajay

    Oh! Thats good..

  • sjaak

    this didn’t start today, but yesterday actually. Techrcunch reporting ‘news’ slower than traditional media. way to go!

    • http://techcrunch.com Robin Wauters

      Those Techrcunch guys don’t know what they’re doing!

  • chris

    I’ve seen ads for both Google Chrome (the stop motion “breakout” game) and Amazon Kindle (the stop motion woman doing various things). Both ads are horrible. I’d have thought both companies could have afforded better ad agencies than what they’ve apparently got. I couldn’t help but think both commercials look like student films.

  • Highmastdon

    Here is an image for them who’r interested:

  • http://ktw.jp/google/1472 More offline ads for Google Chrome spotted in The Netherlands | Google マニア★

    […] TechCrunch (blog) […]

  • Aki

    This proves the fact that Google chrome is a BIG FLOP!!

    • Anitaki

      Just like commercials for the iphone of coke indicate they are flops too.

  • Ashley Allen

    Personally, I think a TV Campaign would be far more effective. Maybe in the vein of that “What is Google wave” video, dead simple.

  • http://www.inveve.com creative_blondes

    Yes! Here’s a twitpic of the newspaper with the whole front the Google ad: http://twitpic.com/tmd6l

  • bob stamos

    OMG! Google should just get rid of their PR team and hire you guys! Try finding a page on your site without Google mentioned! Jeeez!

  • POE

    “We come in peace. To serve Man.”

  • http://www.ciaoblog.net/google-chrome-e-il-viral-marketing-sulle-pagine-di-metro/ Google Chrome e il viral marketing sulle pagine di Metro | ciaoblog

    […] Mountain View, come riportato da Techcrunch, ha deciso di apparire sulle pagine del giornale Metro per suggerire ai lettori quale browser […]

  • http://www.chromi.org/archives/2576 Chrome的广告在荷兰的免费报纸上出现了

    […] Via Techcrunch […]

  • John

    I believe that Google thinks that if it can influence people outside of their online experience it has a better chance of convincing them to switch to chrome. If you see an ad inside your browser you think “why do I need to switch? this browser works fine”. An offline ad campaign changes the context. This combined with the fact that their market is seeing offline ads for just chrome makes it the “only voice in the room” and hence more likely to be picked up.

    Does anyone know the budget for their campaign? $50M, $100M?

  • http://www.perday.tv/news/archives/94198 Google在荷兰报纸上狂投Chrome广告 « 每日IT新闻,最新IT资讯,聚合多站点消息,保证你与世界同步

    […] Techcrunch 供稿 […]

  • Chris Alders

    Hahahahahaha Comic Sans.. People Comic Sans..

    This gotta be a joke! Why would anyone in their right mind use comic sans?? Designers nightmare. I miss the drop shadow, caps and lens flare!!

  • http://www.techcrunch.com/2009/12/17/chrome-mac-google-homepage/ Google Starts Pushing Chrome To All Mac Users On Its Homepage

    […] to heavily promote Chrome in the real world too. Just yesterday, a bunch of ads for it were spotted in newspapers in the Netherlands. They’re doing the same thing in the UK as well. Google famously doesn’t advertise on […]

  • http://www.pressalive.com/?p=228 Google Starts Pushing Chrome To All Mac Users On Its Homepage

    […] to heavily promote Chrome in the real world too. Just yesterday, a bunch of ads for it were spotted in newspapers in the Netherlands. They’re doing the same thing in the UK as well. Google famously doesn’t advertise on its […]

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    […] to heavily promote Chrome in the real world too. Just yesterday, a bunch of ads for it were spotted in newspapers in the Netherlands. They’re doing the same thing in the UK as well. Google famously doesn’t advertise on […]

  • http://followthing.com Matthew Ogston

    For what it’s worth, Oxford Circus, Bakerloo line, was completely taken over by Google Chrome across the entire platform – all billboard slots filled (see example: http://yfrog.com/35ohmagj).

    This story is interesting because:
    1. The worlds biggest search engine is using offline media to promote it’s online brand. Question: Why?

    2. Google are paying big money to promote a web browser, Chrome. This is significant as it demonstrates how serious they are about getting Chrome as an acceptable part of life in the capital for the everyday commuter.

  • wulfcry

    You guys make a ”’FUZZ” about why google does that. Is this any different an add as Apple does or Microsoft. Google beat the punch out of its competitors as they know it ,As Google knows it their big bold and SPARKLE.

  • http://www.techcrunch.com/2010/01/22/facebook-google-ads-india/ In India, Facebook Uses Google AdWords To Leapfrog Orkut

    […] of promoting their search engine and Chrome browser with print advertising campaigns in India and The Netherlands, […]

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    […] of promoting their search engine and Chrome browser with print advertising campaigns in India and The Netherlands, […]

  • http://www.milkisevil.com philip

    there are ads all over london too, especially the tube with animated billboards on the escalators and whole platform take-overs at several stations.

  • http://www.qibug.com/2010/01/in-india-facebook-uses-google-adwords-to-leapfrog-orkut/ In India, Facebook Uses Google AdWords To Leapfrog Orkut | Tech stuff center

    […] b&#114&#111&#119se&#114 &#119it&#104 p&#114int a&#100ve&#114tising campaigns in India and The Ne&#116herlands, […]

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