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  • In Russia, Google Ads Get Subversive

    Erick Schonfeld

    Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

    Monday, December 14th, 2009

    What are people Googling in Russia? A group called Ovoscham replaced bus shelter ads on the streets of Moscow with their own subverted Google ads which read more like political commentary. The ads takes the familiar Google ads showing what a celebrity is Googling, and turns it on its head. Umapper founder Adrei Taraschuk provides us with the following translation for search queries in one of the ads, presumably showing what a typical Russian citizen might be ‘searching’ for:

    Police without bribes
    Government for the citizens
    Construction without kickbacks
    Alternatives during elections
    Fun without alcohol
    Whistle blowers (or people with active civil position)
    Television without lies

    There are more details on this blog (in Russian). The video embedded above shows two men swapping out the ads in blue jumpsuits. You never quite see their faces. Is that Larry and Sergey?

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