Either TomTom’s startin’ to feel the burn of the incredibly competitive (and arguably crumbling) navigation app market, or they’re just feeling generous for the holidays. Either way, now’s the time to buy if you were considering snatching up any of TomTom’s U.S. apps.

Earlier today, they dropped the price of the TomTom U.S.A application down to $49.99, after launching it at $69.99 just days ago. Simultaneously, they lopped the TomTom U.S & Canada app down to $69.99, down from the somewhat-crazy normal price of $99.99.

You can find the discounted U.S. & Canada app on the App Store here, and the cheaper sans-Canada version here.