With the launch of iTunes 9, Apple revamped many of the areas of the iTunes online store so that they were rendered with WebKit, the open source web layout engine (which browsers like Safari and Chrome also use). Alongside this, the whole store was redesigned. But one area that remained untouched were the pages for individual apps in the App Store. Today, those are finally starting to be revamped as well.
While the new layout isn’t live for all apps yet, it is for plenty of them. As you can see below, the new pages look much nicer. Instead of being text-heavy by default, the new pages have much of the text area collapsed, and the emphasis is clearly on the images. Instead of just one app screenshot being shown, there are now 3. It’s just much, much nicer.
It will be interesting to see how this change affects the way app developers do their descriptions. Now that the emphasis is clearly on the first few sentences of the description, developers should be more concise in describing their apps, since that’s all that shown by default. If you click the “…More” link, the area will expand to show all the text, but again, that’s not the default look anymore.
[thanks Paolo]
Wow. that looks great! Yeah, huge difference between the old view.
Finally, the buyers can see what really matters: the screenshots. If they allowed a small video preview that would be perfect.
I like the new look a lot more! Good job Apple. Apple products are always so pretty
Ban this idiot.
Yep, no more of those annoying:
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25% OFF
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messages at the top to grab attention. People will probably prefer factual information and just ignore white spaces or ***** everywhere.
Awesome! Me’s thinking this will bring conversions up, especially for apps with a great UI. This makes it even more emparative to spend time and/or money to craft attractive UIs for our apps.
Totally Agreed! This is what I’ve wanted to write too.
No more essay writing. yay.
+1
App Store Apps Finally Get* Prettier Pages
http://bit.ly/7TeCX5
Finally! The pages are much better. Thank you Apple
.
I don’t know if Apple can do anything about this but the astro-turfing really needs to stop. It happens all the time with smaller companies and I’ve seen at least 3 big name companies that do it. Of course you can’t 100 percent tell, but it’s kind of obvious when you look up the history and see that they only 5 star review games from their company and 1 star the competition.
Hey, didnt you notice the changes Concerning the app review system!!!??? Right after the molinker case Apple releases a redisign That helps sorting and voting for reviews(useful/not useful). And now There is a user page gathering all of one user reviews of apps!!!
Seems Like im the only one on the web to be covering this on my blog (its in french though!)!!!