Ford revealed recently that they’ve had over 1,000 pre-orders placed online, using their new car-reservation site for the 2011 Ford Fiesta. The Fiesta has been available in the UK since last year, but this will be the first time in many years since there has been a new Fiesta in the US.
This is interesting because the car isn’t even in production in the US spec yet. Despite this, customers can add their names to the list of potential orders just by texting the word “reserve” to 4Ford. Ford isn’t requiring any cash down on the reservation and if you seal the deal, they’ll throw in free installation of the $600 Sync system. Ford has stated that reservations can be cancelled at any time, if you find that the $14,000 is a little more then you want to spend. When the WSJ first reported all this, there were roughly 1,000 reserved, however that number may increase significantly as word gets out.
Keep in mind this isn’t the old Fiesta of the 80’s, this new breed comes from the “hot hatch” school of car design. This is particularly useful if you find yourself being pursued through a mall by a Corvette.