Pearltrees launches Twitter sync and reveals its social system

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[France] Paris-based Pearltrees has been catching interest around the web the last few days not least because a gaggle influential Silicon Valley bloggers have descended on Paris for Le Web, but mainly because of its interesting model for visually mapping how people collect and share information on the Web. But today the startup opens the kimono on its full system.

They will announce two new things today: Twitter synchronization (enabling a user to create a pearl automatically from Twitter and to tweet automatically from their new Pearltrees), Pearltrees search, Real time discussion and connection.

The other new aspect announced today on stage at Le Web is the Pearltrees Social System.

But to explain first, here’s a new video they just released:

Pearltrees is effectively visual social bookmarking and therefore has the potential to be more widely used than perhaps the traditional alternatives. If you recall, Twitter was a stream, but with people’s pictures. Pearltrees similarly uses these visual clues.

You can track what you have looked at and watch what your friends are tracking. Yes, that’s been done, but this is closer to a live, realtime mind-map about content which is shareable.

Content can be dragged and drapped into a browser or it indexes what links you share on Twitter. The resulting string of ‘pearls’ – littlebits of information – can be moved around and organised much more easily that, say, Delicious, because the tags can be applied in multiple ways.

It’s possible to follow, link and build up these trees or pearls. Pearltrees is also pulling relevancy from them and ranking them not unlike Google’s PageRank

So the new Pearltrees Social System is not based on the social graph as Pearltrees users do not connect with “friends” or “people”. Instead they connect and follow the parts of other user’s account that interest them. For example you can follow what I add on “Social Media” or “Musique” or any other of my interest. This is not done through filtering but via the way the interface is built: it enables people to manipulate bits and pieces of other’s account and to put it into their own.

All of this is actually embedded in a “game play”, that a user progressively discovers when using Pearltrees

So users create their pearls, get notified when someone’s pearl has the same content as them thus creating a viral loop inside their system. This is quite powerful.

Since all users are doing this, they progressively create a new kind of graph, which actually is the graph of their knowledge and interests. All together, it builds a human-powered curation of the Web.

Pearltrees has raised €2.5 million from angel investors.The revenue model is based on advertising on Pearltrees and premium accounts for publishers who embed Pearltrees in their content. That’s a tough call in a competing market but their visual approach is different enough to help.

  • http://eu.techcrunch.com Marina Zaliznyak

    they also just announced (or pre-announced) that in 3 months they plan on launching the pearltree API. This will give Pearltrees even more potential, having external development built whatever they can fathom.

  • Iggy

    This enables connections with things or “things by”…i don’t need to follow you to connect with your things….very nice
    The API will have a bigger impact than the service, hope they can push that out sooner.

  • http://lilipip.com Bryan Zug

    Nice explanation video and idea – but this iPhone UX fail I got when trying to sign up is a missed opportunity —

    ttp://www.flickr.com/photos/76727361@N00/4171224599

    I do like the auto generated mindmap idea though. Intrigued to see the execution.

  • sam

    hi this is excilent video

  • jim

    very powerful indeed!

  • http://cgs.nottingham.ac.uk/~mix/?p=195 hypertexture » Blog Archive » Pearltrees launches Twitter sync and reveals its social system

    […] Pearltrees launches Twitter sync and reveals its social system. Share and Enjoy: […]

  • http://www.pearltrees.com/barbeuz Barbeuz

    Nice vid, great concept!
    Definitely the best way to bookmark your websites, and discover & store relevant data organized by users.

  • Michael

    pearltrees is powerful enough to become one of the big social networks!

  • http://www.1001topwords.com Anfossi

    Congratulations for the pearltrees Team!!

    Finely with the “Twitter synchronization” one will forget more nothing about his Work, Projects, Rendez-vous, birthday of its Wife and left with his/her friends !

  • http://www.matoolbar.com Pascal

    The product is cool…. but require engaged and active users… and search has made people forget how to organize content….. Not sure they can monetize, but clearly, the metadata they will create will be valuable – at scale – to a GG. This is their business model, I guess!

    Congrats to the team: the video is really nice.

  • Lucile

    This is the next generation of content sharing and smart social network based on common interest, and a great tool for advertisers and marketers who truly work at the speed of web culture. Millenials will find it intuitive and natural. Once you get started you simply can’t live online without using it. And I regret not to be a stakeholder of this gem.

  • MaudP

    Pealtrees is about allowing you to organize “your'” web (the web of your interests) through an innovative and exceptionnaly efficient visual interface, but Pearltrees’ vision goes far beyong being yet another cool bookmarking tool. This vision will hopefully become more “obvious” and stricking as upcoming tools and functionnalities – open API being one of them- will allow: 1/many more pearltrees to be created around the same interest and therefore 2/ connect more people with the same interest, allowing them to exchange and discuss about it.
    This is a new web of interests or a new social network of interests.
    Good luck Pearltrees, one of the most promissing European start-ups I have seen!

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