Startup SendGrid has raised $750,000 in Series A funding led by Highway 12 Ventures, with SoftTech VC, FF Angel LLC, TechStars-founders David Cohen and other angel investors participating. Incubated by TechStars, SendGrid attempts to solve the problems faced by companies when sending transactional outbound email (emails delivered by software applications such as sign up confirmations, shipping alerts, friend requests, and notifications). SendGrid’s outbound email servers promise to improve the delivery rates and solve scalability problems.

SendGrid also delivers CAN-SPAM compliance, link tracking, open rate reporting, and more. Besides deliverability and scalability, SendGrid offers companies analytics, so they can track email clicks, opens, unsubscribes, spam reports, and bounces without writing a single line of code. The company already has100 paying customers and has delivered over 100 million emails on their behalf. SendGrid will use the funds to to expand its development, marketing and sales efforts.