Euro-folk not big on the Android

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european-union[1]I’ll be in Europe most of December so I’ll assess this on my own but it seems that the Eurozone doesn’t quite know what to make of Android. This is partially because they don’t have many Android phones in circulation and partially because of WinMo and Symbian entrenchment on the continent.

Total Android market share rose one percent, to about 5%, this month. Granted Android’s market share in the US is under 10% but here it’s growing quite quickly.

Some dude from IDG notes:

“Consumers steer clear of Google’s OS and sell-out is below everyone’s expectations. Consumers recognize the Google brand, but still do not understand what Android is,” IDC analyst Francisco Jeronimo said in a statement.

That will change, however, with increased movement in the Android space, probably around February when the Mobile World Congress hits the scene.

Interestingly, this entrenchment actually comes from Europe’s early adoption of smartphones, long before the US found them to be useful or popular. Because so many IT shops focused on WinCE/WinMo early on it’s hard to pull those phones out of the enterprise. Add in Nokia’s relative control of the market and you’ve got a tough sell.

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