Pile 'em high – Glam One rolls out two new verticals, warns Glam Media off its turf

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acquia_marina_new_logo[France] Paris-based Glam One, not to be confused with US company Glam Media, has rolled out two new verticals. GlamZic.com and GlamSport.com will target “independent professionals” in the worlds of music and sport. This brings the total number of Glam One offerings to 7, although the company is at pains to point out that additional verticals “can be deployed in under 48 hours from start to finish”, which struck me as a little odd. Build it and they will come rarely works out on the web.

Each vertical site offers a mix of social networking, branding opportunities, productivity tools and ecommerce. Or at least as far as I can tell. The sites are exclusively in french. Oh and there’s realtime search too courtesy of a partnership with Collecta. When I checked out GlamSport, however, there didn’t seem to be much going on, although admittedly it has only just launched. It could also be a reflection of the company’s pile ‘em high strategy.

It’s rare, for example, that a company boasts about the number of domain names it owns. In this case Glam One says that it has registered over 400 two-syllable “glam” domains – number of syllables, apparently, is the new metric for domain names. And since when did buying a domain name constitute a successful business?

Which brings us to the underlying tone of Glam One’s announcement today. It and only it owns the ‘glam’ brand in France (via a number of local trademarks), a reference to US-based Glam Media’s plans to launch in said country. The press release even signs off with this friendly piece of legal speak.

“Any unauthorized commercial use of the word “glam” for goods or services in France similar to those of classes 35, 38 or 41 constitutes trademark infringement and could lead to criminal prosecution.”

In other words, Glam Media, stay off our turf.

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