MySpace Music makes its way to the UK

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http://mediaservices.myspace.com/services/media/embed.aspx/m=101095971,t=1,mt=video

MOG may well be hitting a sweet spot with its All Access service, but it’s only available in the United States for now. Its most obvious competitor, MySpace Music, was too (apart from Australia and New Zealand) until a minute ago when the company made its official debut in the United Kingdom just over a year and two months after it was launched stateside.

Looks like the Telegraph’s sources were only a couple of months off, ultimately.

Anyway, MySpace users in the UK can now enjoy the same free, ad-supported service our American, Australian and Kiwi friends have had for a while: fully licensed audio and video content from major and indie artists that can be streamed on the social network for free, personalized music players and user & artist playlisting features, in addition to monetization opportunities and access to analytics and charts tools for all artists.

Like in the U.S., MySpace Music also offers UK users the opportunity to purchase and download DRM-free music directly via iTunes.

In addition, MySpace has announced that it has come to an agreement with PRS for Music, which claims to represent 65,000 of the UK’s songwriters, composers and music publishers. The agreement allows PRS for Music members featured on MySpace to receive royalties for their work. Perhaps this deal was the main reason for the delay of its UK launch.

Nice touch: the launch campaign includes the publication of multiple exclusive personal playlists from a wide variety of famous music artists and fans. Particularly the one from The Vatican should prove to be interesting (the Pope apparently likes Tupac). Or not, of course.

MySpace has something to make up in these parts – it recently laid off a bunch of staff on this side of the pond and saw Twitter overtake it in traffic as far as the UK goes (source: Hitwise). And the elephant in the room is of course the fact that MySpace Music’s debut in the UK can seriously hinder the expansion plans of the likes of Spotify, Last.fm and We7.

In the United States, MySpace Music isn’t doing too shabby in terms of audience attraction: it started out great, underwent a couple of redesigns and is currently one of the top destinations on the Web. In fact, it ranked #1 in the U.S. for total visits for October 2009, according to comScore’s Media Metrix. Its appeal, particularly towards a younger demographic, is undeniable.

On the other hand, rumor on the street is that the company is inevitably being forced into a situation where the only way it can sustain the high costs of streaming free music to millions of people on a daily basis is by making it at least partly based on paid subscriptions.

But for now, it’s ad-funded and free, so go create and share some playlists of your own (if you’re in the UK, that is). And don’t forget to share them with the Pope.

  • http://www.seanpercival.com/blog/2009/12/03/myspace-music-launches-in-uk/ MySpace Music Launches in the UK | Sean Percival's Blog

    […] TechCrunch […]

  • http://www.businessways.com Laura Homer

    Interesting! I was under the impression that myspace music was available everywhere!

  • jules diner

    Congratulations!! Very exciting.

  • http://wearehunted.com Stephen Phillips

    Great stuff. Awesome to see MySpace Music spread across the globe. It is a big success here in Australia.

    For the music geeks out there, the new We Are Hunted API (http://wah.fm/api/) uses the chart data from Hunted to make song suggestions delivering Myspace, Spotify, Grooveshark or Youtube playable tracks. Enjoy!

  • bob

    I think I just saw tumbleweeb go by…

  • http://elamb.org elamb security

    In about 6 months the UK will get tired of Myspace and move on to Facebook.

    • James

      Oh really? What part of Facebook offers comparable music experience to MySpaceMusic?

      • Jim

        Good point. However, I can’t be the only one who uses YouTube as my primary source for music…..

    • http://www.twitter.com/MusicChirp MusicChrip

      Agreed that everyone will move to Facebook just like you see in the US. As far as why, I think that it is due to FB being more user friendly for artists and everyone in general.

  • http://www.weblogixesolutions.com sloka

    congrats myspace for a great music launch in UK. music freaks in UK will really love it and give a worm welcome for it. I hope it really rocks

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  • myspace music fan

    while myspace the social network may be languishing, the music aspect of myspace has always been top notch. this is great news for the UK!

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  • http://funkadelicadvertising.blogspot.com/ Alex Smith

    Should be interesting when its hit mobile (if able to make it past the iTunes app approval process)!!

    I think next year my be a very interesting 2010 in the UK for this market with MySpace, Spotify and others like We7 all fighting for their share of this space.

    • Aria

      Great stuff. Awesome to see MySpace Music spread across the globe. It is a big success here in Australia.
      Success over the globe as well. :)

      Regards,
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      Professional Designer!
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  • http://www.socialnetworkingwatch.com/2009/12/myspace-music-makes-its-way-to-the-uk.html Social Networking Watch

    MySpace Music Makes Its Way To The UK…

    TECH CRUNCH – Dec 3 – MySpace users in the UK can now enjoy fully licensed audio and video content from major and indie artists that can be streamed on the social network for free, personalized music players and user……

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  • http://twitter.com/brittneybean Brittney Bean

    The US has a semi about MySpace music, because they don’t have Spotify or a comparable service. Anyone want to tell me why this is a better streaming offering than the others out there?

    This could have been cool 18 months ago, but right now its is lame. Lame, lame, lame, lame. McLame. MySpace could offer an integrated merch and ticketing service in order to become an actual solution for artists rather than being a crappy CMS for bands and a too late to the party streaming service.

    @Jim No you are not the only one; lots and lots of people use YouTube as an on-demand radio, which is why the majors are releasing Vevo.

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  • http://voluptuousdate.com/ Chris Klume

    Myspace is making a strong come back

  • http://www.ukstevieb.com/2009/12/03/steviebs-shared-items-december-3-2009/ StevieB’s Shared Items – December 3, 2009 | LostInCyberspace

    […] MySpace Music makes its way to the UKDecember 2, 2009 […]

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