Ever since Area 51 and the grassy knoll, we’ve all known the government was hiding something. What, exactly? Was it that Spain is really France? That hemp makes great rope? No. It’s that motion blur in LCDs isn’t that big a deal. And it’s time to blow this cover-up wide open.

Dr. Raymond Soneira at DisplayMate has blown the lid off this whole thing by writing a detail and somniferant look at LCD motion blur. His conclusions will surprise you: it doesn’t exist and all that talk of megahertz and poodlefurtz was all smoke and mirrors. We are down the rabbit hole, people.

Wham. Taste this science:

LCDs have their own gorilla: limited response time, which causes motion blur. As with plasmas and burn-in, this was a significant problem many years ago, and it too is no longer an issue now. But unlike plasma manufacturers, makers of LCDs have turned this into a brilliant marketing strategy, offering increasingly sophisticated and enhanced motion processing and ever higher 120- and 240-Hz screen refresh rates to repeatedly oversell a solution to a problem that is no longer a problem.

Why is some dude from a monitor calibration company doing going against the party line? Well, either the LCD manufacturers tried to kill him or this goes deeper. Maybe he’s sick of people talking about 240-Hz refresh rates, sick of people talking about lies and lies and more lies.

The sad part? Most people won’t read this story because it’s really long and about LCD refresh rates. But I’m here to tell you this goes all the way up… and all the way down.