Foursquare faces a Rummble in the Jungle, as new Android app released

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[UK] Social mobile location startup Rummble has gradually been updating its service over the last few weeks to meet the oncoming competition from new kids of the block like Foursquare. As we prefaced recently in the Summer, today it’s launched a new Android app for its service (download here). Rummble has had an iPhone app for a while and a Windows Mobile version is in the works.

Furthermore it has also implemented the Twitter’s new Geotagging API which provides accessible location context to tweets from Rummble check-ins and reviews. This works with new versions of twitter clients like Tweetie, Tweetdeck and Seesmic Web, which launched support for the Twitter Geotagging API earlier this week. That means Rummble users can geotag tweets with their current location (if they choose to share it) and any venue in the world. This real-time geo-data is consumable by everyone on Twitter, regardless of whether they are signed up to Rummble or not.

This is one of the first social apps (outside of twitter clients) to use geo tweets. It adds geo lat/long into tweets for Twitter’s Location-api for status updates posted out of Rummble. This covers the user’s location, check-ins and tweets posted of Rummble reviews of a bar or cafe etc. Tweets from the Gowalla and Foursquare aps are geotagged if the setting has been switched on in twitter settings.

The 6 person Rummble is better known in the UK and Europe generally as a location based discovery tool and social search platform. Although on first appearances Rummble can look like a Yelp or a Qype with lots of information about a venue you are in or those nearby, it is in fact more focused on the people who visit a place and how trustworthy their recommendarions are. As a three-year old startup which has concentrated on location it has a lot more of a granular service where you can do a lot with your location. And although it’s not really a game like Foursquare, it has now released an API to enable anyone to build a gaming-platform on top of it.

Rummble is also starting to feed pure ‘check-in-like’ data’ directly from Twitter with it’s Tremors app, potentially making it quite powerful as a way to rate both places and people than Foursquare’s gaming system. However, it’s my view that Foursquare’s ‘pigeon-simple’ game (obessesively checking-in like a pigeon hitting a button to get food) has some way to run yet. It’s going to be an interesting battle.

Rummble was founded by CEO Andrew J Scott and CTO Clive Cox and is on @Rummble

  • gregorylent

    i automatically unfollow anybody who becomes mayor of anything on the god-forsaken foursquare spam service, and will do the same for rrrrummmmmble tweets .. despise this stuff .. it is pollution

    • jc

      I thought on twitter you followed people when you wanted to know “what they were doing” or to find out “whats happening” in their life.

  • anonymous
  • Peter C

    Flook uses geo placed tweets

  • Derek

    What ever happened to calling up your buddies and asking them “where you at?”

    Other than Tiger Woods’ wife, who needs this?

    • Nigel

      ha ha TRUE TRUE

  • Bryan

    If the mgnt. from Where I’ve Been would get their act together they would stomp both Rummble and Foursquare. Their infrastructure and user-base is quite developed, but the management is useless when it comes to biz. dev.

  • http://twitter.com/Tellmewhere Herbert

    The Tellmewhere iPhone App also geo encodes the tweets of users publishing local reviews to their Twitter account : http://tellmewhere.com/iphone-app

    It will be interesting to see who comes up with a new way to use this geo data.

  • http://brightkite.com Martin

    Mike,

    Brightkite posts are geotagged on Twitter as well if the user has geotagging enabled on Twitter.

    Martin
    brightkite.com

    • http://www.mobnotes.com Gino

      Mike,

      Mobnotes posts and status are geotagged on twitter as well, from long time… like Brightkite, we have a tight Twitter integration, with a customized url shortner too.

      I wonder if we really suffer for a good PR office, cause the press release about this feature on Mobnotes was completely ignored by the press.

      The startup dilemma: how do you spend your money? Marketing and PR, or to develop your idea?

      Gino
      http://Monotes.com

      • http://www.mobnotes.com Gino

        Ok, if I can’t even get my own link right that definitelly doesn’t help our pubblic relations ;)

        Mobnotes is NOT a site for wedding invitations that I linked earlier – by mistake!

        This is our site, what do you think about it, social enough?

        http://mobnotes.com

        Gino

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  • http://www.wadja.com Mark Smith

    Social network Wajda.com used to have a geo-targetted AP using Google but I think this has been temporarily disabled. Don’t really understand the difference or advantage of one of these Aps over the other. Anyone care to elaborate?

  • http://voluptuousdate.com/ Chris Klume

    This is really on the future cusp of trends and is the wave of the future

  • http://blog.rummble.com/2009/12/10/the-rummble-word-spreads/ Rummble » Blog Archive » The Rummble Word Spreads!

    […] for Android is now in the market and a big highlight was TechCrunch’s article written by Mike Butcher. “Rummble is starting to feed pure ‘check-in-like’ data’ direct […]

  • http://www.rummble.com Andrew J Scott

    @Mark Smith

    Alot of functions are very easy to implement (e.g. check-in to a venue, do a basic search for a directory of results). What is hard is making the result relevent and not forcing the user to wade through lots of content (especially on a mobile) to get the right place.

    With most recommendations services, they are based on a “global” view – users rate, then you take an average of all those ratings. Pretty meaningless in reality and anything but personalised. Rummble has some IP which creates a “trust network”. In simple terms, it works out who you trust for different types of stuff, from the extended Rummble community.

    This gives you truly personalised results. That means less results which are more accurate. Less searching, less reading, more satisfaction finding what you want – whether bar, restaurant, kite surfing beach, dog walk, vineyard, art installation…Rummble is a real-time recommendation platform for the long tail of physical content.

    We’d love your feedback and hope you’ll come on board and get Rummlbing!

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