While the rest of the PC-making world – Acer, Lenovo, HP – were up at least 7 percent this year, poor old dell dropped 5.9 percent and to third place. And, as we all know, being third place means you’re the second loser.

Tech analysts iSuppli estimate that Dell sold 10.34 million PCs and laptops. This means that Acer, once an also-ran in the industry, has hit number two. This is a huge deal.

While there’s no accounting for taste, it’s clear that Acer and HP are selling what people want. Lenovo has always been popular with business and Toshiba is, well, Toshiba. Dell basically needs to step up its game or get left in the dust.