NSFW: 1200 words absolutely, definitely not about Rupert Murdoch and Google

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One of the most tiresome group of people you encounter when you write a weekly column is the “suggesters”.

Throughout the week, my inbox receives a steady flow of emails; from friends, from colleagues, but mostly from total strangers – all containing useful links to stories they “assume I’ve seen”. And always with the same suggestion: “you should write about this in your column!”.

Worse than the suggesters are the “trusters”. They’re even more irritating because of their belief that they wield some kind of editorial influence. “Trust you’ll be writing about this in your column this week. Can’t wait to hear your take on it!” they say, blithely assuming that their lack of patience will ultimately be rewarded. Some of them even add a ‘LOL’ to further underline what total and utter wankers they are.

In truth, it rarely pays to indulge the recommenders or the trusters. If a subject has blipped across their radar then chances are, by the time my weekly deadline has come around, it will have been done to death by other bloggers and columnists. By Saturday even the person who ‘couldn’t wait’ to hear my take on a subject will be utterly bored with it.

The perfect example of this is Rupert Murdoch’s “threat” to remove News Corp content from Google, and his “negotiations” with Microsoft to make articles from The Wall Street Journal and the rest “only available on Bing”. It’s no exaggeration to say that the entire fucking universe has emailed me to say how much they’re looking forward to hearing my opinion on the prospect.

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