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Sidebar Delivers Personalized Mobile Apps And Content To Android

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We recently wrote about Sidebar, an app that wants to help smartphone users with the process of finding the perfect apps for their phones. Sidebar is debuting its first app and guess what? It’s not an iPhone app-it’s an Android app! While Sidebar’s Android app is built for all Google-powered Android phones, the app has been configured specially for the newly released Verizon Droid. Android users can download the app here.

Sidebar will ask you a series of demographic questions (gender, age, location) and a series of questions to determine your interests and content preferences (i.e. what type of news do you prefer, do you play online games, what types of outdoor activities are you interested in). Once Sidebar figures out a rough sketch of who you are, the app will begin to recommend mobile content to you. Content consists of videos, games, music, apps, ringtones, podcasts, promotions, news articles. The app will load no more than 12 content recommendations per day, which will last for 24 hours until the next batch of recs are sent to you. Recommendations include a short synopsis of the app or content and a screenshot or image. If you like the rec, you can save it and and download or access it later.

While the Android Market no doubt needs an improvement, its promising that nifty apps like Sidebar are coming to the Android before hopping on the iPhone train. We’ve seen Sobees and Seesmic take a similar approach. Because the iPhone market is so saturated, it could make sense for developers to perhaps gain a following from other smartphone users, and perfect their iPhone offerings in the meantime.

Sidebar seems like a compelling app for an Android user. Although the number of apps on the Android Market doesn’t yet reach the magnitude of content on Apple’s App Store, there still is a value in receiving customized recommendations for mobile content. Android’s app store features top paid and free apps, but doesn’t have an in-depth personalized recommendation feature that competes with Sidebar. And the app suggests other types of mobile content, like ringtones, videos, news and more.

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