There are few things more terrifying to me than the idea of going anywhere near a shopping establishment on Black Friday. But if I lived in New York City, I think I would this year because Google, Verizon, Reuters, and R/GA are teaming up to take over the largest displays on Times Square to allow for a giant Google Search by voice experiment/Droid advertisement.
What does this mean? On Black Friday, anyone who calls 888-376-4336 and does a Google Search by voice, will see their results displayed on either the Reuters sign or the NASDAQ sign in Times Square. So, if you say something like “new Jonas Brothers CD,” the display will come up with a giant Google Map complete with signs showing you where you can find that. Also included is the embarrassment that everyone in Times Square has just seen what ridiculous thing you are searching for.
This is all a big promotion for Droid, the new Android phone built by Verizon and being heavily pushed by Google. And the promotion has actually been going on for the past couple of weeks in New York, but it previously has only run during 90 minutes timeslots in the afternoon or night. On Black Friday, it will be running for 20 hours straight. I would love to know how much that advertisement cost.
Here’s a site with the countdown to the event complete with the message: “Droid will do Times Square for 20 hours…” Minds out of the gutter, folks.