Mobile music discovery service Shazam joins the (PRODUCT) RED campaign

[UK] Mobile music discovery service Shazam has joined the (PRODUCT) RED campaign, with a specially branded iPhone app – the first mobile app provider to have done so. The campaign raises funds and awareness in fighting AIDS in Africa.

Joining (PRODUCT) RED is an especially good fit for London-based Shazam’s music-oriented iPhone app, the (RED) brand will be familiar to many iPhone users since Apple is one of the high profile companies to already sell products that support the program – currently the iPod nano  – along with other big names including American Express, Bugaboo, Converse, Dell, Emporio Armani, Gap, Hallmark and Starbucks.

A new special edition of the company’s recently revamped iPhone app branded (SHAZAM)RED is now available from Apple’s App Store and costs £2.99/€3.99/$4.99, with 20% of proceeds going to the Global Fund to fight AIDS, Tuberculosis and Malaria. Although (RED) funds are specifically directed to HIV and AIDS programs in Africa.

iPhone (and iPod touch) users who purchase the (SHAZAM)RED app, or existing users who upgrade, are promised the same music discovery features of the recently launched Shazam Encore app, along with updated content related to the (RED) campaign.