Today at the RealTime CrunchUp we saw the launch of VideoLobby, a new service founded by Peter Urban that’s looking to make it easier to create professional-looking webcasts, complete with custom branding. The service is an extension of Urban’s “sales software for real people” service Smibs.

Urban says that while some other services offer embeds, you’re generally responsible for building your own branded site to insert those in. That’s where VideoLobby comes in: the site helps you build your own custom video portal, and then allows you to include streams from services like Qik, Ustream and Justin.tv. The company calls itself the “Blogger for real-time video”.

The service doesn’t just make your page look nicer, though — it can automatically pull in comments from Twitter and Facebook, and also allows users to submit questions directly from the show’s page. Stream administrators can use a management system to heck off their questions as they answer them. And the service is completely free.