Rippol, the video discovery site that combines both complex algorithms with user suggestions to surface interesting content, has launched to the public at today’s RealTime CrunchUp.

We recently took an in-depth look at the service, but for those who haven’t seen it yet, here’s a recap: Rippol looks at your video watching activity on the site, as well as that of your friends and people in your demographic. It then looks at meta data from video content ingested from sites like YouTube and Hulu, and uses machine learning to identify videos it thinks you’ll like. From there you can browse through various genres to look at recommended videos

But the site also has a social component, allowing users to identify each other as friends by importing their social graphs from services like Facebook and Gmail. You can use Facebook chat to talk with these friends in real-time. And today, it’s launching a new feature: Friendcasting, which allows users to share a interesting video in real-time with your friends on the site. There’s also a ‘global view’ that lets you see a stream of videos that are being watched by other users on the site, which helps surface content your friends haven’t come across.