Last week we reported on Shakira’s decision to use Ustream and Facebook to live stream the debut of her latest music video, Give It Up To Me — a move that’s a fairly huge departure from the standard MTV route we probably would have seen a few years ago. Ustream has just given us the stats of yesterday’s launch, and it’s clear that it drew quite a crowd: over the course of the ten minute live stream, Shakira’s video had 95,000 unique viewers during the initial broadcast. And over the course of the last 24 hours, the video has seen a total of over 500,000 views.
Ustream says that Shakira video wasn’t its most popular of all time — the streams for Michael Jackson’s memorial service and President Obama’s Inauguration saw much more traffic, with 4.6MM and 3.8MM total streams respectivly. But those streams were both hours long, while Shakira’s stream lasted a mere ten minutes. It’s also important to note that these viewers were likely more engaged than they would be if they were just staring at the tube. By integrating Ustream into Facebook, Shakira was likely able to gain quite a few new Fans on her Facebook account, which means she’s established a long term way to reach out to them.
It’s worth pointing out that Shakira was’t the first artist to stream her video — that title appears to be held by Chamillionaire who debuted his video for Good Morning a few days prior. Given Shakira’s success don’t be surprised if more artists start following suit.
Oh dear Jason..that title…
yes nice one
Also worthy to note that Give It Up To Me is the #1 viewed music video on YouTube today!
http://www.youtube.com/music?s=mp
There are two ‘relevant’ ads shown by Google on this post. 1. Girls in bikini and 2. Scientology funny huh?
Seems like a good idea considering MTV STOPPED showing videos.
I don’t even know why they call it MTV anymore.
Good move to Ustream it..
Shakira Shakiraaaa!!!
Facebook continues to own Myspace by using Ustream for these video releases.
I wonder why Myspace Music isn’t all over this.
What happened to the “good” old Shakira style? Same with Norah Jones. Another style, another outfit. #failure
Shakira is both female and artist. That means we won’t get her twice.
i think its good..and her comeback isnt that but…she really have this thing with “lie” thu
… well i like this one…!
Steve
http://www.isopurewater.com/
Another thing about this – it’s going to put a dent in what’s left of MTV, and since it’s the web, it won’t have to worry as much about MTV’s content restrictions. Want to show some T&A? No problem. It’s the web. Go for it.
THey stole this idea from ProSmoke E-Cigarettes when they did their video promo with Miley Cyrus. You can check that out at http://www.ProSmokeStore.com