Microsoft Woos Newspapers By Funding Their Stick To Bing Google With

Friday, November 13th, 2009

Mike Butcher is a journalist, broadcaster and commentator. He is firstly editor of TechCrunch Europe, but has also co-founded TechHub.com and Coadec.com in Europe as ventures to support the tech startup eco-system. A long time journalist, Mike has written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and The New Statesman.... → Learn More

As Microsoft shed its beta tag for the launch of the UK version of Bing today, TechCrunch Europe has learnt that it held a secret meeting with a group of big European publishers, mainly newspapers.

The meeting came literally days after Rupoert Murdoch said he was considering withdrawing his vast newspaper empire from Google’s index, despite the possibility of losing a lot of traffic.

What was discussed provides a glimpse of what newspaper publishers may do next, and how Bing will collude in this new war on Google.

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