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    Adfonic raises $600k for self-service mobile advertising marketplace

    Robin Wauters

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    Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

    Friday, November 13th, 2009
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    [UK] Adfonic, a London-based global operator of what it refers to as a self-service mobile advertising marketplace, has raised $600,000 (£360k) in its first round of financing. The funding comes from cleantech entrepreneur Gordon Shields, founder of Shields Environmental.

    In a statement, Adfonic says Shields will not only provide capital but also ‘leadership and mentoring’. It’s unclear if butter cookies were also part of the deal.

    Launched in July, Adfonic enables advertisers to deliver relevant messages to specific audiences on mobile devices. Adfonic markets a suite of advanced ad targeting and campaign management tools and facilitates advertising campaigns through both the mobile web and application platforms such as iPhone and Android.

    Adfonic was founded by CEO Victor Malachard, CTO Wesley Biggs and CMO Paul Childs (all formerly employed by Motricity and Infospace before that).

    The company’s first round of funding comes a week after Google announced it was buying competitor AdMob for $750 million.

    CrunchBase Information
    Adfonic
    Information provided by CrunchBase
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    • Gunther

      This is crap and so are the dumb techcrunch posts.

    • http://www.diggator.com/post/adfonic-raises-600k-for-self-service-mobile-advertising-marketplace.html Adfonic raises $600k for self-service mobile advertising marketplace | Diggator

      [...] and mentoring’. It’s unclear if butter cookies were also part of the deal. Full story… Tags-> advertising marketplace, butter cookies, entrepreneur, global operator, leadership, [...]

    • http://eu.techcrunch.com/2010/09/10/mobile-ads-marketplace-adfonic-pulls-in-more-personnel/ Mobile ads marketplace Adfonic pulls in more personnel

      [...] the European-based global mobile advertising marketplace, following a cash injection last year, has taken on new senior hires in the UK and US and moved to new London offices in Mayfair. Adfonic [...]

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    • http://eu.techcrunch.com/2011/09/07/adfonic-snubs-vcs-to-raise-4-7m-from-super-angels/ Adfonic snubs VCs to raise £4.7m from Super Angels

      [...] funding round follows a cash injection last year and an undisclosed second round funding from a private investor. CrunchBase Information Adfonic [...]

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