Activision’s Modern Warfare 2 racked up $310 million in sales across the U.S. and UK during the first 24 hours of availability. That makes it the biggest video game launch ever. Hooray for war simulators!
It works out to 4.7 million units sold across the two countries. These are Activison’s own numbers, by the way, not some wacky Wall Street analyst or anything like that. (Official worldwide numbers aren’t available yet.)
That said, an anylsyt for the Cowen Group said that he expects to see the final worldwide number to clock in at around 7 million.
That really is ridiculous when you think about it: 7 million copies (maybe) of that game sold within 24 hours. That’s just under 300,000 copies sold per hour.
In other words, it’s a good time to be an Activision stockholder right now.