A source just tipped us on some interesting changes Google-owned YouTube has made that give its partners more control over the blocking of video content they upload to the service.
Basically, there are two new buttons in the interface for partners. One says ‘Block by Country’ and provides content partners with the ability to geo-block a single video rather than an entire account, an oft-requested feature that allows partners to restrict the geographical rights for specific videos. This can be helpful for blocking a clip in a region where it might be culturally offensive or where rights issues prevent an account for having distribution rights in a handful of countries.
The second button reads ‘Enable Auto Block outside Ownership’ (yes, that’s a confusing name). The purpose of the button is similar to the first button, but is for content owners who only have rights to a video in a single region. Using this feature they can quickly claim rights to that one region, while automatically blocking access everywhere else.
We reached out to YouTube, who says that the new features “are another way that the site is looking to give partners more control over where their videos are viewed”.